Suningyun to suspend business today and plan to disclose major issues

Absrtact: October 28 Morning News, Suningyun business suspended today, plans to disclose major issues. Sina Science and technology learned that the previous has been circulated Su Ning purchase pplive case has been finalized, Suning will announce today may be the deal, the acquisition amount may be about 400 million dollars

October 28 Morning News, Suningyun business suspended today, plans to disclose major issues. Sina Science and technology learned that the previous has been circulated suning buy PPLive case has been finalized, Suning will announce today may be the deal, the acquisition amount may be around 400 million U.S. dollars.

Suningyun Business Group announced today that the company intends to disclose major issues, so the application from the opening of the temporary suspension, pending the company through the designated media disclosure of the relevant notice after the license.

Suning will announce the acquisition of PPLive today. Since the middle of this year, pplive acquisition of a number of rumors, the intention of the acquisition party, including Alibaba, Hunan satellite TV and Suningyun business. Sina Science and technology learned that Suning finally won the PPLive, and the fastest in today's announcement disclosed the matter.

According to Sina technology from the investment bankers in September, Su Ning finally to PPLive's acquisition amount of about 400 million U.S. dollars. After Baidu for Archie Art acquisition PPS amount of about 320 million U.S. dollars.

Suning Group began to transform the Internet this year, and through the acquisition of red children to accelerate their own offline business transformation. Although the synergy between the video business and the suning industry seems to be low, it is believed that video shopping may be one of the future directions. In addition, video is still the biggest content of future digital consumption. Therefore, Suning acquisition pplive may be in the future of video shopping and digital consumption to pave the way, this is why the same electric business as the main industry Alibaba appeared in the PPLive takeover case.