Sunk cost of website promotion operation

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Previously written "sunk costs in venture capital", a few examples of life to illustrate the concept of sunk costs, in the network to promote the operation, there are many similar costs will be sunk, with the sinking of the increase in the Web site development will gradually fall into the lost, how to choose? This is a problem.

For example, in the selection of a promotion method, in the promotion before the effect of the promotion must have an expectation, but after a period of time to promote, and did not achieve the expected effect, at this time will be considered: is to continue to increase efforts to promote, or to take other ways? If you continue to increase strength, when a certain intensity, the effect may have a qualitative change, if given up, the previous promotion is basically wasted, how to choose?

For example, after a certain degree of investment in a website, found that the project is in a dilemma: to continue to invest, may be the site to make, but also may invest a great deal of energy, it can not become a successful site. However, if there is no additional investment, the previous investment has been made water drift.

For example, in Search engine optimization, you can also use the sunk cost to image a keyword changes: As a one months of work, took the N method to optimize a keyword, this keyword ranked in more than 10 positions, this time, the effect of the keyword is not obvious enough, but has had a certain effect, continue to do, It may take a lot of energy and time to do the top three, and if you just keep the rankings, the work is mostly wasted.

An example is: When the Tiger Valley race to the last month, the Long march of Tiger Valley was a search engine down the right, this time how to do? I believe you have seen the answer: continuous update, change strategy, to get new life!

Many times we can take some steps to minimize the sunk costs, or in the sinking is less time to make strategic retreat, the Tiger Valley before a period of time to do a mall, with the free program, did the initial promotion, after one months of trying to retreat immediately after, why retreat? Because has done all aspects of comprehensive analysis, with six months, a year of expected data comparison, feel that retreat is the best choice.