Suntech Institution exposed to "keyword" scandal

Suntech, a domestic vocational training company, was exposed to "keyword scandals". Today 15 o'clock in the afternoon, the ape question Bank market director Conco on his personal micro-blog directly scold Suntech organization boss Aupont, said Suntech organization malicious purchase "ape question bank" key words and pointed to Suntech's official website. More know net reporter the first time through Baidu Search ape questions Bank, the left of the first title for the ape Question bank site is linked to Suntech agency's website, and the Monkey Bank's official website is ranked only in the second place. Malicious registration of Baidu keyword in the education and training enterprises have occurred, but involved in such as the Ape Bank of the emerging online education brand is the first time. Under normal circumstances, by the competitor to buy the keyword ads have two situations, one is malicious purchase interception users, one is Baidu to provide the general matching keyword function, is not in fact malicious purchase, before the public and the Chinese figure that this situation. "Suntech Institution is obviously a malicious interception of the ape question bank behavior, he is not only the user search apes can appear in his ads, but red naked naked the title of the ads as apes, this is to let users feel this ad is an ape the official website. The user who misled the ape question bank. Said Shuai. Conco said, for cheat behavior should not, let alone in the education and training industry, an education and training company if from top to bottom are cheat thought, can teach good students, this is completely fraught. About 1 hours later, Baidu has removed the corresponding ads, Baidu to promote the official micro-blog also said Suntech organization of this promotion is a violation of the relevant provisions of Baidu promotion. And said, "Baidu prohibits companies in the promotion of ideas in the counterfeiting of other registered trademarks, or against rivals to attack or malicious comparison." You yunting, a partner of the Shanghai Big Bang law firm, said that for similar corporate brand keywords being bought by competitors, if there is a registered trademark, can be held under the trademark Law Competition Tort Liability, no registered trademarks, can be under the Anti-Unfair Competition Act to investigate responsibility. As of press, Suntech authorities did not comment on the incident. "Suntech is a training organization that attaches great importance to marketing, but also good at using some small tricks, but he does not attach much importance to the training of products and services, the former Suntech in South China accident is an example, the big, the students quit." "One industry insider wrote in the microblog. Ape is an online education and training institutions, the main products currently covers civil service examinations, postgraduate examinations, judicial examinations and other vocational examination training. According to the May data released by the official ape Question Bank, only 250,000 of the people in the civil service examination have a single discipline online for 2 months.