Suntech wants to focus exclusively on online education

"This time, you only have one phone call from undergraduate," and "learning is a kind of faith." At major metro stations, Suntech's promotional advertisements are everywhere and its impression is that it is an off-line training institution. Recently, according to sources close to Suntech, Suntech has laid off 200 employees. In response, founder of Suntech, Opberg, admits the reduction of personnel when interviewed by Beijing Commercial Daily, but said that instead of downsizing, the company is going to make strategic changes in the future Will be fully transformed to online education and plans to seek listing as an Internet company.

Hi learning network cut from the teaching mark

"This time, you only have one phone call from undergraduate." At all major subway stations, Suntech's promotional advertisements are everywhere and its impression is that it is a offline training institution. With the rise of the concept of online education, Suntech is also actively seeking an online education transformation, and launched HiNet two years ago.

Just as the Hi-Confucius Institute launched its low profile, nowadays Hi's influence in the online education circle is seldom seen in the mainstream online education media. As for the current development status of HiChina.com, Oppenkon said that due to its main vocational education and the part of its target population that is in great need, it still has achieved impressive results in the segment. But Oppen also said frankly, "Hey learning network model is very simple, that is, the course is recorded and then sold to the user later we try to cut the course into a short period of time, but users still can not insist.We also tried online exam mode, But found nothing more than a civil servant and a driving school test, since the success of both types of exams was continual. "

It is understood, Hi Learning Network last year's sales of 70 million yuan, which in order to record-based online education may be routed to the top three.

Adjust personnel transition live class

In the Hi-Learning Network, it shows the typical first-generation cyber-school features of recording and broadcasting, and how to improve the degree of user completion has also been a major problem that plagued them all the time. Insiders said that this model is now unable to meet the current learning needs, "Statistics show that the actual completion rate of recording and broadcasting courses less than 20%."

For the Suntech institutions, as an attempt to transform their online education, after launching the Hi-Learning Network, the next step will be to focus on live-based Fox College, which is now secretly launched in September last year. Oppenheit said that Suntech institutions have to downsizing adjustment, as an important part of the strategic adjustment of Suntech institutions Foxconn will assume direct broadcast teaching Suntech institutions.

Fox Logic School data show that only the introduction of accounting and self-examination of these two courses, as Beijing Business Daily reporter before the two classes were 1.9 million users, respectively, more than 4,200 people; According to the European Peng revealed that compared to Hi learn network , Foxtrot's user attendance has been greatly improved, an average of about 60%.

"Webcast classes and lines below the effect of teaching is not the same, the role is also different. Face-to-face students can pretend to understand, teachers can pretend that students understand, but live broadcast classroom, students are not satisfied directly dropped, causing tremendous psychological pressure on teachers "Said Oppen.

Will be listed as Internet company

Suntech, a traditional training model, is also confronted with the chaotic management process in the back office and the fact that the marketing department is too strong. In response, Oppen stressed that malicious attacks by competitors also have an adverse impact on Suntech's reputation. Now with the overall good of national vocational education, Suntech institutions actively transition to online education can usher in a turning point?

In this regard, Oppenheimer said Suntech will be the future of a company with online education as the mainstay, of which 90% of the courses are webcasts, the remaining 10% for the test under the guidance line. "At present, Suntech is working on a VIE structural transformation of the company and plans to go public in the United States five years later, of course, then Sunder's identity is no longer an off-line training organization, but an Internet company." Oppenheimer said.