Super 60 city launched Digital TV All-in-one

View the latest quotes color TV enterprises need to coordinate local radio and television interests Sunyan after the development of 65 million digital users, the domestic local radio and television departments have also begun to develop digital television users and high-definition digital television users.　　A few days ago, Skyworth Digital (00751.HK) color TV business headquarters, President Yang Dongwen to "the first financial daily" revealed that Skyworth just launched the country's first single chip solutions based on the high-definition one machine, has been more than 30 regions of more than 70 urban radio and television system certification and licensing, and signed a joint sales agreement. "This year, there will be a 60~70 city to launch digital TV integrated Machine." "Shenzhen State micro-company vice President He Shiguang yesterday to this newspaper, although the domestic digital TV signal using different standards, encryption approach is not uniform, but this technical problem has been basically resolved."　　As long as the TV manufacturers and local radio and television operators coordinate well, the basic can be landed. It also means that the digital TV market, which has been the nominal one, will be fully launched in China this year.　　Prior to this, only Guangzhou, Beijing and Chengdu, radio and television operators to open the digital TV integrated Machine market, and the number of users in the 300,000 ~50 million households.　　Although Yang Dongwen and He Shiguang are extremely optimistic about the digital TV integrated Machine market, there may be details in practice. At present, the domestic radio and television operators generally use "TV + set-top box" mode to promote digital television, but the radio and television operators between the set-top box is not universal, mainly because of the use of different radio and television standards, the signal encryption approach is not uniform.　　It is necessary to use different set-top boxes to match different digital TV signals.　　In addition, some local TV operators have also introduced STB manufacturers to participate in the Digital TV integrated Conversion project, the early investment has not fully recovered, which is the digital TV One machine market has not started a reason for the delay.　　He Shiguang pointed out that the current digital TV integrated machine has two solutions, one is the TV pre-installed with Cam-like card slot "one machine + size card" program, the second is the TV built-in cam decryption chip scheme, such as Skyworth HD integrated machine. "In the domestic 90% area, ' one machine + size card ' program has no technical problems."　　He Shiguang said, but this does not mean that the digital machine can be landed, but also need to be licensed by the local radio and television operators. "We must take into account the interests of local radio and television departments, mutual understanding, and gradually promote high-definition integration machine."　　"Skyworth Digital China Regional Marketing headquarters, general manager Liu Yan Branch said." As a result of Cam as a secret card will be sold with the television to consumers, so with the local radio and television operators to negotiate the task of nature fell to the color TV manufacturers. Because of the fierce competition between color TV manufacturers, some color TV manufacturers and local operators signed a short time exclusive agreement, resulting in other color TV brand Digital One machine is difficult to fall. In contrast, LG's technology is more comprehensive and faster.　　"He Shiguang said. "Skyworth Set-top box domestic market share of more than 40%, and all over the radio and television system relations are relatively good.　　"Yang Dongwen bare the real reason why Skyworth HD integrated machine landed in 70 cities quickly. "A short time to let radio and television operators to give 1500 yuan or so high-definition set-top box, it is not possible." Yang Dongwen points out that this is also the root cause of the hard landing of High-definition digital TV.　　Through the integration of High-definition sales, you can quickly solve this problem.　　Although Skyworth solves the problems of radio and television systems, it also opens up a relatively closed monopoly market. "HD All-in-one pc than the same size of flat-screen TV 30%, gross margin will be higher than internet TV." Yang Dongwen said, because technology research and development investment is too big, if the HD one machine sales up to less than 1 million units of scale, the whole product will still lose money. However, Yang Dongwen did not disclose the specific content of the agreement between Skyworth and radio and television system, whether there is a benefit-sharing problem, also noncommittal.