Super Play idea force: Coolest wear equipment

Absrtact: Wang Classmate, you now focus only 20%, pay attention to the classroom, listen attentively. May 28, 2013, in the Shenzhen Guanlan Middle School classroom, students wear a hair belt to listen carefully, the teacher stood on the podium clearly know each student's focus and

"Wang classmate, you now focus on only 20%, pay attention to the classroom, listen carefully." ”

May 28, 2013, in the Shenzhen Guanlan Middle School classroom, students wearing a hair belt to listen carefully, the teacher stood on the podium clearly know each student's focus and dispersion.

Will transfer? Mind control? Reading minds? No, the mystery is on the hair belt worn on the student's head.

The chip on the Ribbon collects the students ' brain waves and sends them to the PC to receive them, and then the system takes the brain wave information and displays it in the form of data. Teachers use the data from the computer to observe the students ' "will," and then understand each student's concentration.

"It's a wearable device on a brain wave, the same as the cardio wearable principle, and it's the first self-developed product." "Shenzhen Hong Intelligence Technology Co., Ltd. (hereinafter referred to as" macro intelligence ") founder Lu Lisu introduced, this product has been used in Guanlan Middle school and Red GUI Primary school daily teaching. This is just the beginning of the macro intelligence.

This June, the macro intelligence launched its independent research and development of the Second product Brainlink, this product makes the macro intelligence in the industry has been well-known.

"had not thought so early to push this product, in fact the product still needs to perfect place." Just this year there is a concept of wearable equipment, we seize this opportunity. ”

Lu Lisu is familiar with the rules of the industry, "the World martial Arts is fast and not broken." In addition to the value of the product itself, timing is important.

"The end of 2012 began to develop, the middle has been waiting for the MFI to launch, and so their password, to get their chips." ”

Chip on the product, technically speaking is an interface, on the other hand also has a certain commercial significance. In the Apple Accessories Mall, whether the official or offline store, get the chip is to get a ticket.

In fact, this product is also a commitment to angel investors. Investors have suggested that mobile internet will be the future direction of development, suggesting that we transfer software to the mobile end. Relying on the previous cumulative research, half a year, the launch of the Brainlink. "And the" Angel "of the macro intelligence is the angel investor Yang Xiangyang who missed the sea.

Brain Electrical Technology origin

"God read the first generation of contact MS, there are some programs that we designed." ”

A slightly quiet face, pronunciation pronunciation, so that the 30-year-old Lu Lisu appears very calm, of course, this is also related to his experience.

"I am a typical returnee entrepreneurship youth. Lu Lisu smiled a word introduced himself.

When it comes to entrepreneurial experience, Lu Lisu is also very concise.

"After completing the undergraduate course in Canada, I went back to Hong Kong Polytechnic University to study in the real sense of brain power." ”

If the undergraduate study of computer and world medicine, so that Lu Lisu knocked open the door of brain electricity research, then really put him into the business of this road, is his graduate career.

"Science and technology has a lot of characteristics, and industry contact is very close, there are many teachers themselves are the people in the industry, such as corporate CEOs, there are some successful entrepreneurs." ”

The direction of Lu Lisu research is multimedia and entertainment technology, through teacher contact with the American God of the company, and began to do EEG projects.

"It was early, 2008," he said. God read the first generation of contact MS, there are some programs that we designed. "said Lu Lisu.

After graduating from the University of Science and Technology in 2010, Lu Lisu continued to do research work in the vicinity of the Hong Kong Polytechnic, and it was at this time that Shenzhen macro intelligence came into being.

"There was a lot of good projects at the time, mainly using brain-computer interface technology to combine with multimedia," he said. In fact, this technology has been used in hospitals and military, but the cost is very high, not suitable for mass promotion, such as polygraph. ”

God has done a good thing in the industry. "Lu Lisu is very sure that God's influence in the industry," the use of brain wave technology to apply to the mass market, the cost of these projects. ”

With technology, the real landing to promote the problem, creativity becomes difficult to overcome the breakthrough, but also to provide Lu Lisu opportunities. "I am in the Polytechnic University is multi-media and entertainment technology, but also learned some creative economics, mainly how to turn the idea into a company and industry, how to become commercial." ”

The early stage of macro intelligence is mainly to do some software, at that time, the research is game and human-computer interaction.

"We think that the game is a kind of media, there are many kinds, one is to teach a certain skill for the purpose of the game, through the events in the game to exercise the person's focus and relaxation." ”

First set up the company's Lu Lisu and two science and technology students, the dream is not very big, just want to do the company to operate the project, hoping to do more software and app, products are still mainly concentrated in the PC side.

Angel investor Yang Xiangyang

Lu Lisu fully absorbed Yang Xiangyang's advice, and in the following year he did only two things.

The real twist is after a series of exhibitions.

"After a few exhibitions, some investors took a fancy to our project," he said. Among the investors, Lu Lisu with Yang Xiangyang, the chairman of the capital investment, and ultimately accepted Yang Xiangyang's investment. Yang in the medical field is very deep, well-known investment cases have hepalink.

To Yang Xiangyang, Lu Lisu to show appreciation.

"Yang Xiangyang's investment vision is very good, in the angel investment community also has considerable influence." Come in and give us a lot of good advice. "

Yang Xiangyang came in and put forward his own ideas, he believes that in the current market, the traditional software does not do, must have their own brands and products, and recommend the software application from the PC to the mobile side, mobile internet will be the mainstream of the future.

Lu Lisu fully absorbed the views of Yang Xiangyang. In the following year, he did only two things: one is to do his own product, one is to transfer software from the PC to the mobile side.

"Angel investors are looking at big projects, hoping to have some influence in the industry, so there will be some requirements in the business model." ”

At present, the macro intelligence is still in the angel investment stage, Lu Lisu also said that the end of this year to early next year there will be a round of financing. "We are already in touch, but there is no substantial progress, investors are watching and we are choosing." ”

And for Lu Lisu, the immediate problem is the product sales channels.

From June the launch of new product Brianlink to now, its monthly sales in more than 100 units, including online and offline.

"At this stage, our focus shifted from technology to channel." A set of products sold, the main profit is the money of the hardware, now app is free download, so need to run the amount to achieve profitability. ”

At present, Brianlink sales channels on the one hand is the exhibition, the other is direct marketing and online. "The channel is relatively more, some of the online channels under the cable shop, and then there are some e-commerce, such as Taobao, Cat, Jing Dong." The expansion of the offline channel is now being discussed. ”

The choice of channel, Lu Lisu tendency diversification, but without losing discretion.

"As long as you don't do the general generation, you can try anything." Lu Lisu smiled and showed his attitude.

Lu Lisu is currently in contact with a large educational institution. "Children's education may be handed over directly to large organizations, may have some changes in product packaging, they have their own sales channels." ”

"After the good channel is perfected, the product will eventually return to the product." Lu Lisu firmly said.

"Wearable equipment The market cake is so big that we can't eat it all ourselves." Products to do a good job, to improve our original intention. ”

For Lu Lisu, the original small dream already can give oneself a stage of account.

From the start of three people less than 1 million of the investment, to now attract the angel to invest almost 10 million yuan of money, although one partner left the team, Lu Lisu still feel satisfied.

"The team now has less than 20 people, and there are several key members of the research and development market, including angel investors, not many of the core members." ”

For the future development of the company, Lu Lisu is very open.

"In the long run, I hope that in the future, whether it is an IPO or a merger or acquisition, we may be able to believe that we are merging or participating in a joint venture, as long as it is through this kind of business combination, so that the concept can be formed or a level, I think it is good ”

App Apps or fees

"In the future, 20 new applications will be introduced, and new applications may take the form of internal purchase charges." ”

When it comes to products, the technical origins of the Lu Lisu is quite exciting, began to talk, and very actively side of the presentation side.

"The Brianlink product is a chip that detects the original wave signal of the brain's bio-electricity, and then transforms the imaging focus, relaxation, and fatigue." The app actually combines these detected things with life, and the device is done if it can accurately detect the data. ”

Lu Lisu explains that apps are real products.

Connect the chip to the port is the ribbon, light, it can be brought into the world of ideas.

"Our product is three contact points, which is essential, with a contact on the forehead and two contacts on the top of the ear." ”

With the top hoop, open the phone directly, into the game interface. A total of 10 applications, for children focus and relaxation of the idea of force ants, willpower Tower defense, suitable for pressure than the larger crowd of willpower yoga. The use of brain-band changes to regulate the concentration and relaxation of the mind in order to achieve a normal and healthy state.

The choice of concentration, relaxation and fatigue monitoring is also a Lu Lisu of deliberate results.

Early in the selection of product items, he also contacted a lot of companies. "At the time some companies were doing a good job of monitoring the emotional aspects of happiness, sadness and anger, but it was hard to get to the ground," he said. Lu Lisu explained to the reporter.

Monitoring emotions requires at least 12 contact points, because different people in the happy or sad time of the brain waves are not the same. Before use, need to specifically collect each user in different emotional time brain wave segment, carry on the trial match, so in the user experience aspect not good operation. Currently in the medical field of research and development, but extended to the mass consumer market, access to users and the cost of use is too high.

But the focus and relaxation are not the same, in the scientific field has been verified that all mankind in the relaxation of brain waves are high alpha.

"So this product is more reasonable brain wave monitoring instruments, combined with the game, simple operation is a major feature." It can be set through the system to play the game every day time, can also connect the network, the results of their own on the platform and other users to compare, to see their level. "Lu Lisu introduced.

Currently, the 10 apps that brianlink have used are free and will continue to launch new apps and accessories systems in the future. In the future, 20 new applications will be introduced, and new applications may take the form of internal purchase charges.

"Many of these apps are the work of individual developers who need a source of revenue, and encourage more developers to develop these games in the context of their purchases," he said. Lu Lisu smiled and said that the major partial meditation and meditation applications introduced later may have to wait until the customer accumulates to a certain extent before charging.

Focus on a good product

"In the big field of wearable, we just have to make a small part of us and we succeed." ”

For wearable products, whether the product can continue is the key.

On the one hand, wearable equipment itself is a conceptualization of the product, the user's viscosity is uncertain, persistence is difficult to grasp; on the other hand, the application value of wearable equipment, that is, customer pain point, is also a more illusory existence.

At present, wearable equipment in the Western market development is better, in Western culture, Westerners will be more concerned about their own body signals. But the Chinese have more things to care about, such as social, entertainment, games and so on, these three things in the mobile internet dominate the market.

"I have reservations about the extent to which Chinese people are concerned about their physical data," he said. Lu Lisu very objectively.

However, the future trend of wearable equipment remains to be seen.

"In terms of brain electrical products, there is a product to do very well, Mattel toy production Mindflex, it is mainly through EEG control to achieve two people ideas, the current sales have reached more than 3 million units." "Toy applications have proven that EEG products are acceptable in the mass community," Lu Lisu.

"So I think it might be a breakthrough if the wearable device is combined with some game practice." There are similar products abroad, mainly some entrepreneurial teams are doing. Many of their models are paid projects, failures and successes. ”

And the domestic difference is, the foreign entrepreneurial team according to different customer groups, do a very typical wearable equipment, processing form is relatively close. Domestic to do a lot of wearable equipment, and such as macro intelligence such brain-machine interface type of enterprises are few.

"The relatively good brain-computer interface in China is mainly Beijing Normal University, but they are mainly based on research," he said. In addition to normal there are some affiliated schools, we are now and deep docking cooperation. In the wearable industry, brain-machine interface is a very large industry, we do is a very small part, as long as this part of the good, we even succeed. ”

Lu Lisu told reporters, "I personally hope that this technology can be used in the mass consumption market, the game is not only to waste time, should be able to provide more things." Hope that through this product to develop the habit of meditation, so that the brain healthier. ”