Supply chain: Overwhelming the last straw of the electric dealer

Almost all retail businesses, including electricity dealers, the last thing to be overwhelmed must be supply chain management Guo Hongjing (Weibo) West Street network CEO Electric Business Enterprise's development should grasp three big problems, one is the enterprise future development direction; The second is to optimize the internal management system of enterprises, the third is to build a good team for the development of enterprises.　　But judging from the case, Filvin's handling of these three points has been very bad.　　First, the direction of the development direction of the enterprise needs to be carefully thought for a long time, can not be arbitrarily changed, otherwise it will make the staff of the enterprise positioning is not clear to the leadership of the loss of confidence. Filvin Company initially positioned in the apparel products, but the development process has begun to diversify direction, such changes in decision-making not only for the internal disadvantage, in the external also difficult to win. Today, whether it is Jingdong Mall (micro-blog) or Dangdang (micro-Bo), Amazon (micro-blog) These comprehensive web sites, the first to enter the field of electricity, it must be from a vertical subdivision of the field, and the foundation of this field to do a very solid. But the Filvin company chooses the diversification under the condition of the foundation not to stabilize, lets it both lose the original core competitiveness, cannot form the difference in the market, and lets its management cost aggravate.　　From the perspective of the future development of the electric business, the new type of electric business enterprises must be fine in the vertical field, so as to produce different sales atmosphere and customer value experience. On the other hand, the electric dealers who tried to combine social and electronic commerce in the past did not, but none of them achieved real success. The electric dealer only attempts to rely on the contact between the person and the electricity merchant product to produce the union point, this really is more difficult to do.　　But if you try to share the situation, there are still plenty of opportunities.　　Ii. Management System Error Today we can see almost all retail companies, including the electric business, the biggest core problem is not able to optimize the supply chain management, that is, to ensure a good commodity operation efficiency, sales management and supply management can be good combination of goods, such a management system is inseparable from the modern system support. Today, the larger E-commerce operation Enterprises will establish a relatively perfect commodity control and circulation system, this system needs to be able to the enterprise's goods from procurement to sales of the whole process of monitoring, management, while the financial operation can be clearly mastered, and the system needs with the development of enterprises and constantly optimize.　　This Filvin company also failed to do. Another mistake in management is logistics management. The cost of logistics has undoubtedly become one of the biggest cost of electricity, and the amount of its expenditure will increase with the size of the enterprise. In the process of competition, the product differentiation has been difficult to form, so almost all the electric dealers in the price and service efforts to achieve differentiated competition.　　But the use of price war will reduce the enterprise's gross profit margin, optimize the service will increase the cost of the enterprise. Now many electric dealers are emphasizing the delivery speed of goods, to achieve "quality service", but we have to consider whether the consumer really care about speed. In fact, consumers do not care about the number of goods sentFast, and more care is can be in a reasonable period of time to send, specific time to send.　　The emphasis on fast, only waste costs and reduce service quality. Third, the construction team error enterprise in the expansion process must first the team to build well. First of all to cultivate with the founder of the competent backbone, and then by the backbone of the team, that is, we often say "Build Team, with team."　　People, especially managerial talents, are the core of enterprise development, they are related to the stability and direction of the future development of enterprises, and directly affect the promotion of core competitiveness of enterprises. But the Filvin company blindly expands to the business department, but does not have the core strength, so the huge team will have the management chaos and the internal friction and so on bad phenomenon.