"Supporting" Entrepreneurship: good shade under the tree

At the beginning of the enterprise to rely on large enterprises, on the one hand, they can communicate with them, learn their advanced technology and management experience, on the other hand can also ensure their own stable business, maintain enterprise development. To make a film, the protagonist and supporting role are essential, the same is the business community. When we look up to general, Haier, Panasonic these large enterprises to create business miracles, many small and medium-sized enterprises in these giants behind, relying on the provision of supporting services, to seek their own living space. Supporting enterprises are different from the traditional OEM enterprises, they are often because of the independent core technology, for some large enterprises to provide a certain aspect of service, completely dependent on the business of large enterprises to survive. This "under the circumstances" of the enterprise, everywhere in the world, it can be said as long as there are large enterprises in the place, there are supporting enterprises figure. When the "protagonists" are in the international market, these small businesses are the most easily forgotten characters behind. But for many enterprises still in the entrepreneurial period, to do a "supporting role" is not necessarily a bad thing. Standing at the "foot of the giant" Ding is the head of a machinery processing enterprise in Qingdao, his enterprise was founded in 2000, specially for Panasonic electronic pipeline production installation. "I am glad that we have chosen a right path, standing at the foot of the Giants, to develop smoothly to this day." "Ding told the Chinese and foreign management:" Enterprises to create the initial stage, has also tried to find new projects, to create their own brand products, the results drubbing and return. "Any enterprise will be very difficult to create, we are no exception." 2000, all over the country shouting brand, we have tried in many ways. For example: anti-theft door, electrical switch, the results are not ideal. "Recall the setbacks on the road of entrepreneurship, Ding feeling a lot of," no funds, no technical advantages, brand-building for us, such as small enterprises, it is impossible! "2001 years ago, Ding's business was still a very good one. The pressure of survival made him think about the future of the enterprise. Just at this time, "Qingdao Evening News", "the world's top 500 American Emerson electronic settled in Qingdao, supporting Haier home appliances," the news entered his sight. "At that time I thought, the world's top 500 enterprises to serve Haier, there must be a reason for it." He immediately consulted a large number of supporting enterprises related information, and finally determined the direction of development of enterprises. Qingdao as a port city, there are many unique conditions for the development of enterprises, in addition to the native Haier, Hisense, Australia and other large enterprises, Mitsubishi, Panasonic, Korea's three beauty, the United States Granville Blog and many other large enterprises are settled here. Ding for the enterprise development of the first step strategy is to "find a tree to cool the cool first." "Depending on the survival of large enterprises, is not a shameful thing, on the one hand, through communication with them, learn their advanced technology and management experience, on the other hand can also ensure their own stable business and maintain enterprise development." He said to the Chinese and foreign management. Kungfu not negative, by the end of 2003, Ding Enterprises have been with Qingdao PineUnder, Australia, oil and other large enterprises to establish a stable cooperative relations, the survival of enterprises can be guaranteed. Small enterprise's supporting survival Law enterprise development Stability, business volume steadily improve, however, the new issue to the Ding: large enterprises due to big business, capital flow slow, for supporting small and medium-sized enterprises often use the way to delay payment, for some wealthy enterprises, support Yinianbanzai no problem, But for a small business, the days are unusually difficult. "In 2003, we did a pipeline installation for a local ice-freezer enterprise in Qingdao, and about 3 million of the works were to be paid out by 2004, which was almost fatal to us". According to the "Chinese and Foreign management" survey to understand: in Qingdao for Haier, Hisense, AO Three electrical enterprises supporting the processing of small enterprises about hundreds of, the payment is a large enterprise more commonly adopted way, many small enterprises because of capital turnover, had to close the door closed. "3 million is a big number for us. But we do not have a very good solution, we have to go to court with that big business. The lawsuit won, but Ding still not happy. Large enterprises in the short-term budget does not have this expense for the basis, insisted that the payment of money, and the court decided that the freezer enterprises to the equivalent product debt. Looking at hundreds of sets of refrigerator, Ding know the enterprise again into a dilemma. "Why do we always have a weak position in conversations with these big companies?" As far as enterprises are concerned, we should be equal business relations. The problem troubled Ding, who delivered all his affairs to his subordinates and went to Japan alone. In supporting the production of enterprises, Japan has created a small and medium-sized enterprises and large enterprise supporting the production model. The contracting relationship between SMEs and large enterprises in Japan has multi-level, inter-related, and pyramid-type Series production system, close the cooperation between small and medium-sized enterprises and large enterprise, so that SMEs have economies of scale and enhance the competitiveness of SMEs. This close combination of production makes Ding excited. At that time, I suddenly understood: small enterprises for large enterprises supporting, should not put themselves in a beggar's position, but should look for a win point of agreement. Looking for the cause of the enterprise in trouble, he began to redesign the development of enterprises. His enterprise in half a year gradually interrupted with the domestic payment period longer large enterprise business, began specifically for the Japanese Panasonic to do ancillary services. The extra is also ambition as a part of the big enterprise industry chain, the local native small and medium-sized supporting enterprise because of the enterprise scale, the capital strength, the technical level and so on limits, is still only the big Enterprise's subsidiary product, very few can form own brand. "Now maybe I'm just an extra, but who wants to always be a extras?" For large enterprises to do supporting, but only the first step, once learned enough experience, accumulated sufficient funds, or to develop their own brand, at least, should be to Emerson as the goal. "Ding describes the future of the enterprise. Haier is an example of cluster development. The world's top 500 enterprises in the United States Emerson Health Group 2001 years since the Qingdao, the annual growth rate of more than 20%, and Emerson is only the Haier supporting industry chain of a link. In Qingdao Economic and technological development zone Haier refrigerator and air conditioning manufacturing base around, attracting the Japanese Sanyo, China Guangzhou Cooler, China Taiwan Wise and other enterprises to come to establish a compressor assembly plant. and the compressor assembly plant scale continues to expand, but also attracted to the compressor manufacturers supporting parts of the motor factory, enameled wire and heat protector Factory and other enterprises came to settle. These parts and components enterprises have attracted a batch of raw material processing enterprises settled in order to form a complete industrial chain with home appliances as the core. Relevant experts told the "Chinese and foreign management": to become a major enterprise guided by the industry chain is an integral part of the supporting enterprises should be formulated the first step of development goals, and then according to their own advantages, to create a brand, so that enterprise development can be long. And Ding's words represent the voice of many supporting enterprises: "We need more than millions of of the business every year, but also need to learn from the big business management experience and technology." "Determined to master their own destiny for the size of China's small and medium-sized supporting enterprises, choose to live under the protection of large enterprises, but also means the choice of risk." Because of their singleness of business, these companies are often alarmed by the volatility of big businesses. Panasonic Japan headquarters in the morning ordered the removal of the branch here, we will be closed in the afternoon, do not have to wait until tomorrow. But if the Qingdao Panasonic performance climbs, wants the expansion, then our opportunity also comes. Ding This description of the relationship with Panasonic. 2000 Korea Daewoo Car bankruptcy also let a lot of people lingering fear. In Korea alone, there are 402 companies with direct cooperation with the closure of enterprises, if coupled with indirect cooperation enterprises, nearly million enterprises affected, involving staff Tokyo, triggered the Chiu Yujia enterprise chain failure. is a proud, a loss. Ding is acutely aware of the potential crisis: "for large enterprises to support, is only the initial stage of enterprise development choice, this way is the beginning of our life-saving straw, but not to cure all diseases of the panacea." In the development of enterprises to a certain scale, the formulation of a long-term planning, to take a more independent road is the way out. "There are a lot of business opportunities in the boom of the world's big companies coming to China to build plants." Because the local small and medium-sized enterprises have the cost, resources and other advantages, often will be large enterprises preferred as partners. For small and medium-sized enterprises, the profit is the purpose of entrepreneurship, win is the basis for matching, brand is the ultimate pursuit of enterprises.