Surface flourishing behind the truth Web game cycle Short

Web games originated in Germany, also known as the Web game, is to use the browser to play the game, it does not download the client, any place at any time any one can surf the computer can be happy game, especially for the work of the family.

2005 is the best era of China's online gaming industry, but it is the worst time for small and medium-sized online gaming enterprises, http://www.aliyun.com/zixun/aggregation/33135.html "> The potential of China's online games was discovered instantly, But also become a grand, nine cities, NetEase and Tencent and other oligarchs survival game. Free from the giants of other online gaming companies to not be reduced to food leftovers small role, have sought new open up to obtain the right to life.

Today, the Web game has hit a huge success. According to a feasibility investment report of a venture capital institution, it is stated that: Web game in the income model is unique and rich, such as: Web-style games are most suitable for expression in the emotional input ads, the use of web game content easy to expand the characteristics, can be achieved with a variety of value added services to achieve a combination, and can easily and the same industry and different industries work together.

And for online gaming enterprises, web games is also a new strategic: the details of the network communication is implemented by the browser, game developers do not need to buy expensive network engine can be cheap to achieve online games. In the game industry, in China such a piracy rampant environment, online games is the only way to profit, but the traditional PC games development costs, the emergence of web games, the Chinese game industry, "young" entrepreneurs have provided a perfect opportunity.

Recently, the "Blood-Lake" web game for publicity through pornography through the Ministry of Culture to stop, which is currently the first to be stopped by the regulatory Department of the web game. Since last year, the development of web Games has shown an explosive growth the competition is extremely tragic, the manufacturers in order to promote their own games are in the promotion of the brain, this pause means that the government has noticed the web game industry is not standard, and issued a rectification of the web game industry signal.

At this year's games industry annual meeting, the competent authorities have already put forward to the web game market supervision, and the occurrence of this incident proved that the government has begun to govern, in the future may also appear such a case, can be said that the web game in this year will certainly shuffle.

According to the recently published "2007-2008 China web game Industry Development Report", last year, the field of web game market revenue scale of 100 million yuan, the next 2-3 years will enter a rapid growth period, 2010 market size will exceed 1 billion. In addition, Web game users 2007 to 2.5 million people, is expected to break 20 million in 2010, to 20.2 million people.

In Iris Analyst Xufeng View, the flourishing of the webpage game market is only illusion, in fact, the threshold of the web game is low, the life cycle is short, the viscosity is low, when the big company joins the competition, small company's development space is very small, thus causes the present chaotic situation.

Although the web game on the surface of the development of the rush, but did not get the favor of investors. In the past year, VC's attitude to the web game can be described as indifference. At present, only 51wan have been invested in Sequoia capital of 2.5 million dollars.

First, the international financial crisis that broke out in the second half of last year made VCs reluctant to invest, followed by the fact that web games, for reasons such as the stickiness of Web-game users and the short earnings cycle, have made risky investments prohibitive for web games, a senior venture capitalist said. And the web game to stop the incident, will undoubtedly increase the doubts of venture capital.

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