"Surround the nerve cat" set a new record, one night into the game nouveau riche

2 people, 1.5 days of time, within 3 days to visit the amount of billion ... This is the new record of the social games surround the nerve cat. And this section by the professional people think very "simple" works, behind the trader is two 85, technician Qinchuan and artist Loujochen. But the pair were only a small staff member in Nanjing, a "Mud Geek network technology company," and the game was not even approved by the company.

From last year's crazy guess figure, magic Map, and then to this year's face Meng, neuro-cat ... With the help of the micro-trust circle " show Face, Sun," In one night they became the social game of the "nouveau riche", by virtue of this gain enough popularity. But these "nouveau riche" have become few after months or a year.

Said, standing in the tuyere, pigs can also fly up. Social games are in the air.

Accidentally inserted into a night to become famous

"Initially it was just to add to the concern of this micro-public number of mud monsters. "The Nerve cat Developer Qin Chuan previously openly said, so he and art Loujochen churn." This game inspiration from Japan 2007 years of a "Black Cat" game, the image is also borrowed from the Japanese anime "all cats."

According to the Qin Chuan, this game is purely to "try hand", what market research, preparation, all did not, but did not embrace the "big" idea. July 22, "surround the nerve cat" on the attempt to "on-line". Let the Qin Chuan did not think is, 24 hours later, the game's user browsing volume reached 10.24 million, 3 days is over billion. Such dazzling data, so that Qin Chuan and Loujochen is a kind of "blessed by Luck Goddess" feeling.

The game, similar to the principle of Weiqi, the goal is to put the waist twist the buttocks of the white cat, with the smallest screen dot surround. Some netizens said 3 steps can surround, the reporter has played several times, always be "nerve cat" defeated, but the Netizen told the Reporter: "The game is too brain-dead, I played twice will not play." "There is also a netizen really can't stop, even will" step number "bask in the micro-letter friend Circle. Another netizen said, the beginning of Wednesday friends Circle was "cat" brush screen.

Qin Chuan said, the game online at the beginning, only to find 10 friends around to play, there is feedback that the difficulty is too high, so the adjustment, did not expect to get praise. The most let the Qin Chuan unexpectedly is, Xie Na, Shire and so on Big V joins, lets this game in the micro-faith friend Circle to become unmanageable.

The reporter sees in taobao "encircles the nerve cat" acting the business and the source code two times development. One of the sellers, the "pure manual acting", "micro-letter 1 steps, 2-step normal version" of the slogan, the price of 5 yuan, and really have a buyer bid 50 yuan or 20 yuan to buy this service. In addition, there are sellers to provide "source code, can pay two times development" service, the price of 9.9 yuan, since July 25, more than 20 transactions.

Social games go from computer to mobile

Social games, for many white-collar workers, is not unfamiliar. A few years ago in Renren, happy net play "stealing vegetables", "steal parking" and other games, has let many white-collar to climb up in the middle of the night, in order to steal a friend in the field of a "cabbage" or a "peach."

White Collar madness, for social networking sites, is more of a gathering popularity. After playing a few months or a year or two, many people left. A landmark event: 2013 Renren closed the Happy Farm server, meaning the end of the era of PC-stealing.

When Renren closed the happy Farm, micro-letter became the important position of social platform, a rough classic old game "hit the plane" burst red, attract a group of crazy players, the game ranking; after every day love eliminate, every day cool run ... The social game basically completes the platform big Migration.

But even in the mobile age, it is almost impossible to keep social games alive for a long time, and the heat of "flying" is about 1 or 2 months, and most social games have a life cycle of no more than 3 months.

Can't keep the user boom on the air

If the last year is a hand tour industry, then 2014 is the year of the outbreak of the hand-travel industry. The market has reached 11.2 billion in 2013 and is expected to reach 24 billion this year, according to the latest data released by market Research Institute Su-perdata, which is expected to overtake the US as the world's largest market for hand travel next year. After the "Play Machine A Clan", created a hand tour of prosperity.

Market research shows that this year, the market's hand-travel products are expected to be as high as 2000, but the real quick to stand out, but not a few. Even if a flash of red, also tend to decay. Previous research has shown that when game developers realize that the vitality of casual games is very short, the cost for each game is becoming lower and higher, some even only thousands of yuan, tens of thousands of dollars. In order to reduce costs, it is bound to shorten the production cycle of the game, resulting in rough game. This has almost formed a vicious circle.

On the other hand, these "circle of Friends" game, its profit model is still difficult to clarify, many a night of red game, developers are often not ready, and so they are really ready, the game's hot period has passed. Therefore, how to retain users, the conversion of users, will be the development of hand-travel must be considered issues.

[Journalist's notes]

Social games are "fast-dying."

-Morning News reporter Miaoshari

The "nouveau riche" of social games is usually made to gain popularity without making money. Compared to the "fishing Tatsu people", "World War II" and other hand tour, those one night red SNS games is only pediatrics, look scenery, to mention making money, you can only back.

"Social games, players are small white-collar workers, and a lot of paid hand tour, but the senior players, this help players can be rich and free." "A person in the industry said. Reporter once and a player exchanges, he has a period of time almost every day to open the phone in the "World War II" game to build the city, because do not want to pay more money, he can only daily guarantee online time, rely on physical strength to maintain "game status." He said: "The top of the list are basically paid to play." ”

For many hand swims, the game's play usually needs the player's alliances, needs the team cooperation, one person to be dragged down may encounter accomplice's blow; sometimes the hard practice class has created own small empire, but because prop too low cannot hold. Game of these design and link, have the impulse that lets the player recharge charge.

People have to pay the impulse of the hand swim, play is "depth", do not expect 80% of the user to slide the finger, but 20% of users can contribute to the income, so that the whole team moisturizing to go on, relatively also go longer. and social game is different, it is the path of viral transmission, play is "breadth", to make money, most of the marketing, brand advertising and other exposure rate, after the proliferation of social platforms, the inevitable speed of death.

[News link]

Those games are fast, hot and cold.

From last year's crazy guess figure, magic chart, to this year's face, social games with the help of friends to share the popular, and tried. And as an entrepreneur, what's the next way to go? Is it fast-growing or is it a transition? This is the biggest challenge.

Face Meng:

The author seldom plays himself.

Face Meng, last November on-line, 6 months after the user reached 20 million, 5 days net increase user 5 million, micro-trust friends Circle still have a lot of face Meng head. Face Meng founder Guo Lei in a recent Tencent product home salon, said: "We never thought that happiness came so quickly." Guo Lei said, "I just draw a cake for everyone, did not expect this cake was realized, I am very surprised, we go to the skewers, drink, very happy." At that time I did not fall asleep, but the next day I returned to the company, found that we have nothing to do, is very confused, and then I urge everyone to work overtime, we do not want to fall off the list. ”

Guo Lei's mentality changes reflect a lot of social game "nouveau riche" mentality change, he also admits, now even his own face is less and more, because it can not let oneself excited. Guo Lei said, entrepreneurship is like climbing mountains, climbed to the top of the mountain, it is impossible to stay in the mountains all their lives, then need to go down the hill, to climb another mountain.

Crazy guess:

Subsequent products unable to surpass

Last year, Rage's wild guess was that the development team was only 4, and it took less than 50 days to start research and development from April 1 to May 13 in the App Store. The 3-month installation on the Android platform was once over 40 million. But a year later, there are few people in the circle of friends who play wild guesses.

Yesterday, founder Cao Xiao told reporters: "The nerve cat copied our game a certain level." The company developed a lot of similar products last year, such as crazy to change money, crazy World Cup, crazy guessing words ... "However, the follow-up product does not have a crazy guess."

You draw my guess:

The founder left the studio and closed the

As for social games, the most scenic of the year is "you draw me guess", whose development team was bought by Zynga in 2012 with nearly 200 million dollars, the game was online only 6 weeks, but attracted 35 million users, stimulating the popularity of the Zynga platform. But a few days later, sentiment plunged, and the deal was subject to considerable controversy. Now that the founder of the "You draw Me guess" has left, Zyn-ga also reported a succession of losses in the earnings report, "You draw I guess" Studio last September was officially closed.