Survey: ipad users are changing much less frequently than the iphone

According to foreign media reports, the latest survey found that customers on the ipad replacement frequency is much lower than the iphone. For Apple, the iphone is a deal that can be consistently rewarded, at least in the US. Once a customer buys an iphone, he or she is likely to have another one in two years when the contract expires. The ipad is similar to the iphone in some ways. Two devices share many applications and many user experiences, especially mail, Internet and gaming are similar. But for customers to change the ipad frequency and dispose of the old ipad, the ipad seems to be more like a Mac (the 2-4-year replacement cycle), or worse, like Apple TV (the replacement cycle of 5-10 years). The findings come from the latest report from market research firm CIRP. The report surveyed 2000 American consumers who bought iphones, ipads and Macs in 2013. Here are some other findings reported: Replacement frequency: 80% customers who lose or damage the iphone will buy a new one in 2 days. After a Mac or ipad is damaged, customers will not buy a new one in a week or longer. Recycling: The ipad is twice times more likely to give to friends and relatives than the iphone. First-time buyers: In December 2013, only 1–2% iphone customers were first-time buyers, compared with 78% of ipad customers who were first-time buyers, only slightly less than 84% in March 2013. We think Apple is willing to make the ipad a big fat iphone, the report said, but according to our survey data, the ipad's replacement frequency is more like Mac, Apple TV or ipod.