Survey: Online negative evaluation leads shoppers to change their mind

A new survey finds that four-fifths of consumers change their minds by seeing negative reviews on the Internet. The research department is from the Cone Online influence Trend of http://www.aliyun.com/zixun/aggregation/10237.html "> Market Analysis Company Cone Inc." Tracker "report.

Other relevant survey data also showed that 87% of consumers said that if they were positive, they would let them confirm their decision to buy the product. In addition, 85% of consumers on the internet to find advice that can support the advice of their family or friends, may let them take out their wallets to pay.

It has become a popular practice to seek advice online before deciding to buy. When buying expensive products, Americans are more likely to study first, a figure about 20% higher (89% to 72%) than a year ago. About 60% of respondents said they might study a product because they could easily access it through their handsets. In addition, 81% of the respondents who went to study the product were on the Internet.

New Media, Cone director Mike Yap, said that consumers today need to be repeatedly identified before they pay, and personal advice alone is not enough to guarantee a purchase. There are many explosions on the web. Word of Mouth Word-of-mouth channel and online verification method, has had a permanent impact on the market shape. Locking in the right objects is the first step in the marketing staff to communicate with influence.

This article from the Tech2ipo author Guoyan compiled from ZDNet, click here to view the original.