Survey reports show 68% of American families play video games

Digging the net June 5 according to foreign media reports, the 2009 computer and video game industry Report released by the American Entertainment Software Association (ESA) shows that 68% of American households play video games, a figure that has increased by 3% from 2008.　　42% of American families have a game console, the average age of the game is 35 years, and 43% of online gamers are women. "It's a new golden age for entertainment software, and our products are liked by two-thirds of Americans," says Mike Gallaghe, chief executive of ESA, "and statistics show that more and more Americans are receptive to interactive games provided by computer video." The study, released by ESA, is based on a survey of 1200 typical households by market research institute Ipsos MediaCT. (Digging the Bay Net Peng exhibition)