Survey says last year's public opinion crisis increased 3 times times

Industry latent rules may become a new round of public opinion breakthrough data show that the central (country) enterprises in the public opinion crisis events to maintain a high growth rate, before the crisis of corporate public opinion is mainly concentrated in private enterprises and foreign companies.　　The public opinion monitoring room through the last ten years of data collation found that the central (country) enterprises in the number of public opinion crisis has maintained a high growth rate, the enterprise public opinion crisis is mainly concentrated in private enterprises and foreign companies. The recent trend is mainly in the central (country) enterprises, you can find that the central (country) in the number of crisis events accounted for, 2010 than 2009 growth rate of 308.3%, showing a strong growth trend.　　In 2010, the focus of the central enterprise industry, including oil, aviation and communications and other key livelihood industries.　　Some enterprises successfully deal with the crisis Sinopec's "network of Nanjing gas station explosion", the Eastern "gang", China Unicom's "sky-high price microblogging", the parties have been open, rapid response. Dudenbin introduction, the face of the network negative unexpected events, the most ideal situation is "express results, cautious report reasons", so the public opinion monitoring room uphold the Golden 4-hour concept, is the hope that enterprises within 4 hours to make a result of the response, and then review the reasons.　　In many cases, however, this ideal situation does not arise. Report that the more industry insider help consumers understand the industry status quo, play to further standardize the industry, standardize the effectiveness of enterprise behavior, but in fact, the current face of "public opinion" is abused, vicious competition in the false news will affect the trust of netizens, and netizens tend to believe negative psychology,　　Can lead to vicious competition repeatedly succeed. Companies are accused of "ignoring the public interest" crisis in response to most of the companies are accused of "disregard of the public interest", Tencent and Qihoo 360 dispute even kidnap "public interest". "Disregard of the public interest" is the main evaluation of many crisis management experts in the past 2010 years.　　People's Daily opinion monitoring room in the selection of the 30 public opinion response to sample events, in response to ignore the general interest of the case is not a minority, reflected in the following four angles. At the same time, some companies are beginning to try to calm down the negative public opinion through the information openly, obtain the good effect.　　The case that is worth to draw lessons from in this aspect is in Sinopec's Nanjing gas station explosion incident, Sinopec, through the official microblog of the Yangtze Evening News, which has more than 100,000 fans, has clarified the incident for the first time, saying that the explosion was unrelated to the gas station, and that the gas station was only slightly felt, squeezing the spread of rumors, thus calming the huge public sentiment that might have emerged.　　Dialogue Internet rapid development public opinion should be quicker Dudenbin the Deputy Secretary-General of the public opinion monitoring room of the network: from the 2010 corporate public opinion shows the law, what do you think the 2011 corporate public opinion in the field of the trend? Dudenbin: 2011 In the enterprise's reputation management should pay attention to the following aspects: first, the 2011 public opinion crisis growth rate will continue to increase, this January, there are no less than 20 public opinion crisis events. If 2010 years become the blowout year of public opinion crisis, weThe year of public opinion that 2011 may be the unspoken rule of industry.　　Second, enterprises need to consider the commitment of social responsibility, especially for environmental pollution issues awareness.　　Third, the network rights will be further deepened, enterprises to do this preparation.　　Four, the obvious industry fighting will gradually disappear, and stealth business crackdown will continue to exist.　　V. Third-party institutions will play a greater role. Vi. Corporate public opinion should be standardized attention to all the people, all netizens will be eagerly concerned.　　No excesses.　　The most important reason for these characteristics is the rapid development of the Internet, the network has become the core position of people to express their views and feelings, with the continuous deepening of the new media, public opinion is also more and more rapid dissemination of public opinion should be in accordance with the minutes rather than the hour meter. According to the Beijing News