Survey shows Netflix's popularity surge among young people

Source: Internet
Author: User
Keywords Google corporate culture
Tags abstract company customer development development process google google + google+

Abstract: "How to have Google (microblogging) type of corporate culture?" LivePerson, a customer online service company, has experienced a rapid development in recent years with 400 employees, earning more than 100 million dollars a month, for a company founded in 1992 to

"How do you own the corporate culture of Google (microblogging)?"

LivePerson, a customer online service company, has undergone a rapid development in recent years with 400 employees, earning more than 100 million dollars a year, an important reason for a company founded in 1992 to erupt again after 20 years is to rebuild the corporate culture.

LivePerson CEO Robert introduced that their goal is to have a distinct culture of the company, such as Zappos, Google and so on.

When every manager has to manage more than 10 people, things start to become bureaucratic. The so-called establishment of corporate culture is generally also top-down, that is, managers to determine their creed, generally no matter is the customer first, to maintain innovation, the importance of teamwork, in the face of these, employees generally will not buy, because they do not think that they have nothing to do.

To this end, LivePerson began to establish a set of corporate values for all employees to participate in the building system. Everyone elaborates on their ideas, and then we refine the core values from the 40 of commonalities.

Ultimately, they concluded, "Be the owner of the company and help each other." There's a sense of entrepreneurship, risk awareness, creativity, and teamwork and trust in your team. These are due to one of the words "building up valuable communication".

The ultimate values are supported by 91% of the company's votes. Robert realized that as CEO and leader of the company, he is not Superman, you can not all rely on their own to promote, this time need the strength of internal personnel.

To create a long-term development company, you have to face the reality of corporate culture change, and ensure that employees are really pursuing.

"Survey shows Netflix is popular with young people."

With Netflix on the stockmarket, which was affected by earnings in the fourth quarter of last year, the shares surged 43% per cent in January, and today's shares have been performing well this year, hovering over last year's lows. And from a user's point of view, Netflix is much more popular with young people than other video sites.

Netflix's popular growth trend is particularly pronounced among young people, between the ages of 18 and 29, according to a network user survey by Goldman Sachs Investment Group. When asked about which website you prefer to watch online video, 41% of young people choose Netflix, which last year was 32%.

As the survey was conducted in mid-January this year, these users should not have been affected by the "card House", but the report does not explain why Netflix can make such a success.

"Google research says 55% of the conversion rate in mobile search is done in an hour."

Google and Nielsen jointly conducted a survey to study where people are moving search and what they will do after searching. One of the most important discoveries is that the conversion rate of mobile search is very fast and 55% of the conversion rate is completed within one hours.

"We find that moving scenes have a timeliness effect, not only because people are close to actual shopping, but also because people are often in a position to make decisions when using mobile search." Google Product Marketing department manager explained.

The survey found that 45% of mobile search is to help make a choice. Although 77% of mobile search scenarios occur at home or workplace, when they are in the marketplace, nearly 70% of searches are designed to help make choices.

The survey will play an important role in how Google makes mobile advertising products. "We're very concerned about what people do after a search, and then we'll look at the data from a variety of perspectives and various aspects." Google staff said.

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