Survey shows: Online shoppers focus on better customer service

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; According to a survey by the renowned Data Research institute-limelight Receptacle, To provide customers with tracking logistics, online and customer service staff to communicate and provide product video demo these three customer service functions (for online shoppers) can help companies significantly improve network sales. The results of the report were based on an online survey of 1600 consumers in August this year.

According to the report, 79% of respondents said companies should be allowed to follow the logistics situation via personal computers or mobile phones, 45% said companies should provide online or instant Messaging chat with customer service personnel, and 39% that companies need to provide them with video of product packaging and distribution.

As can be seen from the above data, some of these respondents want the company to provide all three customer services. According to Limelight, those who demand high customer service spend more on the internet than others, and they spend at least 301 dollars a year on clothing, tourism and consumer electronics, of which 65% buy apparel consumers, 79% online shoppers and 59% Consumers of electronic products say they pay great attention to the customer service ability of the merchant when they shop online.

In addition, 53% (monthly online shopping at least once) consumers think customer service is very important, on the contrary, 45% of (monthly net purchase) and 40% (every 4-6 months online shopping) consumers do not think so.

Limelight's report also tells us that not all online shoppers want help from a customer service provider. 43% of the respondents said online and customer service staff exchanges to reduce the site's personalized, secure login system, 35% that the establishment of product video and online communication to provide support for the searchable database will have the same negative effect.

The original text is contained in the commercial new route http://www.bizark.cn/articles/1085.html, when reprint, please indicate the original source.