Survey shows that search has limited effect on blog promotion

Source: Internet
Author: User
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Beijing Time March 9 News, according to foreign media reports, according to foreign websites Vizu answers and Ad Age released the latest report, 67.3% of readers through other blogs link to find a certain blog, 23% of readers through others recommend, 19.6% of readers through the web search, only 5.6% Readers through the blog search engine.

Although "word of mouth" is an effective way to broaden the influence of blogs, the latest report from Vizu answers and Ad Age suggests that bloggers should also try to put their own links on well-known blogs and get recommendations from influential blogs. It may be difficult to attract a large readership if you create a blog and simply rely on search to promote it. Blogs are a stable resource for some kind of activity. Most bloggers are easy to accept, they don't have specific expectations when they read blogs, and they are easily the communicators of original entertainment.

Vizu answers and Ad Age survey found that 65.7% of people read blogs for entertainment, 43% of people in order to find information of interest to individuals, 23% of people for learning purposes, and 12% of people because of work. In another survey, 37.7% of bloggers said they focused on niche information, 33.8% focused on gossip and gossip, and 28% were focused on major news.

In the eyes of American advertising executives, blogging is not a high priority. According to a survey by the American Advertising Association, 22% of advertising executives believe that search is the most effective way to advertise, while another 8% think social networks are the most effective.
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