Survey shows users most dissatisfied with cell phone standby short

The report (reporter Lio Eling) yesterday, Zhongxiaoxie released the National mobile phone consumer Satisfaction Index test results, the national mobile phone industry consumer Satisfaction Index of 72.2, the middle level, cell phone battery standby time short for consumers the most dissatisfied.　　This is through to the 10多万名 consumer's visit, finally completes the effective sample 5,262, the satisfaction evaluation altogether selected 9 test objects, including the market share leader Nokia, Motorola, Samsung, Sony Ericsson, Lenovo, the sky language, LG, Gionee and other handset brand. The test results show that the national mobile phone industry Consumer Satisfaction Index is 72.2, at the middle level.　　But the handset industry overall consumer loyalty index is only 61.3, the majority handset brand consumer loyalty index is not high, the handset consumer complains the rate is 25.3%.　　Consumers are not satisfied with mobile phones mainly focus on the quality of mobile phones, functional characteristics, design, maintenance services, mobile phone operations and prices, especially cell phone battery standby time is short. In addition, in the consumer's mobile phone purchase, the use of all aspects of quality evaluation, the handset manufacturers of the lowest service rating. Zhongxiaoxie pointed out that this shows that mobile phone service is still urgent to improve.　　The survey also found that in the impact of consumer purchasing decisions among the factors, quality ranked first, followed by function, appearance, brand, price. Consumer Satisfaction Index 72.2 medium level consumer loyalty index 61.3 low handset consumer complaint rate 25.3% higher nationwide mobile phone industry survey