Survey: What do Chinese consumers do with their mobile phones?

Source: Internet
Author: User
Keywords Smartphone user habits
Mainland China has already overtaken the US as the world's largest smartphone and tablet market. So what do mainland Chinese consumers do with their mobile phones? A report from the China Internet Network Information Center (CNNIC) reveals the mystery, saying that the Chinese are the world's favorite mobile gaming population, with mainland mobile device owners spending most of their time playing games, reading books, watching videos and listening to music. The report says smart-device users in mainland China are an extremely difficult group to cater for, with short focus and sensitivity to monetization commodities. In the past 1.5, only 26.9% of mainland Chinese users paid for content on smartphones. About 39.3% of respondents said they played a game with a focus period of only two weeks, and then shifted their interest to the next new game. As of August 25 this year, mainland smartphone users spend an average of 109 minutes a day on their mobile devices, 60.6% of the time spent on QQ and other instant messaging software and mobile phone search. Even more alarming, as many as 97.6% of respondents said they had been using their mobile phones almost exclusively for entertainment over the past six months. The report found that the average number of smartphone users in mainland China spends 179 minutes a day on their mobile phones (excluding phone calls and texting time), which is frightening. Data show that 208 million smartphone users in mainland China use their mobile devices to play games, accounting for 44.9% of the total number of users, while 174 million users use their mobile devices to watch video, a ratio of 37.6%. The number of users reading e-books on mobile phones is about 262 million, accounting for 56.5%, and 285 million are using mobile devices to listen to music, accounting for 61.4%. Since reading and listening to music do not need to be constantly networked, the proportion of such users is more than the number of games and videos, but with the gradual increase in free WiFi or 3g/4g high-speed Internet penetration, the proportion of people playing games and watching video will gradually increase. However, the monetization of smartphone entertainment services in mainland China is a piece of extremely difficult to chew bone. CNNIC's report found that in the past 1.5, only 26.9% of Chinese smartphone users visited entertainment services on their devices and paid for them. About 27.4% and 20% of users pay for mobile games and e-books, compared to just 5.6% of the pay-for-music purchases. Moreover, even those who are willing to pay for entertainment services have an average monthly consumption of less than 50 yuan (8 US dollars). The reluctance of mainland Chinese consumers to pay for applications or services poses many challenges to many service providers or product developers, and how effective profitability is a key factor and the biggest obstacle to their expansion in mainland China. This may be why Tencent took so long to start experimenting with the monetization of the game by introducing games into the micro-letters. It is understood that about 32.3% of smartphonesUsers play games on their mobile devices via micro-mail or QQ. This can be a glimpse of the potential and impact of chat applications is enormous, the game can be through this channel to obtain a higher market share. The China Internet Network Information Center points out that mobile gaming has experienced explosive growth in mainland China this year, with many game makers rolling out various games on a monthly basis, because about 25.8% of mobile devices tend not to play the same game in 2 months, and 39.3% Users are only interested in using a game to maintain a two week or so freshness. It can be seen that mobile gaming has become the habit of smartphone users in mainland China, more and more consumers will devote their time to playing mobile games, with up to 68.5% of respondents saying they will play mobile games in bed, and 69.2% say they are mostly playing mobile games in their free time at home. The report also found that the development of PC computers had been affected by the rapid popularity of smartphones, with 40.8% per cent saying they used their computers for entertainment, just as they did with smartphones. However, PC computers are still used by most people as the main entertainment tool. Smartphone users play games and watch videos on their mobile devices, 46.7% and 38.9%, respectively, at a fraction of 72.7% and 85.9% of PC users. "This proves that mobile gaming and video have a lot of room for development in mobile devices," said the China Internet Network Information Center. How to effectively attract more users from the PC to mobile devices will be a very important topic. ”
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