Survival pressure from "blue sea" to "Red Sea"

Just over the past year, China's hand tour market has experienced a round of lively barbaric growth, by the industry by "the hands of the IP year" "3D Hand Lang Yuanying" "Hand-swim first-time" "Hand-travel design first year" and other "year." But at the same time, the "Winter theory" also gradually began. A senior industry personage recently said, "domestic 50% tour companies will be closed within one year, the other 50% companies within two years of the risk of failure at any time." "This is no doubt the new favorite game industry for two years of high fever--the phone game poured cold water."

Survival pressure from "blue sea" to "Red Sea"

As of November 2014, China's market for hand travel has grown from $2.3 billion trillion in 2013 to $4.25 billion, according to a recent survey by Newzoo, a market research firm, on the Asian hand-travel market. According to the analysis, China is expected to become the world's second largest hand market after Japan in 2015.

At the same time, the information disclosed by another group of data is not optimistic. According to incomplete statistics, in the first half of 2014, the circulation of domestic hand travel more than 5,000, but the profit of about 3%. At the same time, the development momentum in the field of hand tour began to slow down. The China Mobile gaming market's third-quarter 2014 monitoring report, released by the Analysys think-tank, showed a sharp drop in the growth rate of China Mobile gaming market in the third quarter of 2014. Analysts say mobile gaming is growing under pressure from the slowdown in China's smartphone shipments.

2014, the hand tour market pressure also comes from the old client net swims the whole line to enter. 2014, Tencent, NetEase, swim, grand, giant, such as the domestic "top Ten games" All enter the hand tour market, and released a variety of popular hand tour of new products, which further exacerbated the market competition, especially for the hand travel industry accounted for the vast majority of small and medium-sized entrepreneurial team, survival has become more difficult.

"The brutal development period, the hand tour market is still emerging market, small companies can challenge the industry giants, because they have small volume, quick response, can be based on market trends to quickly seize the market segments." But now, the first wave of the climax has passed, the success of the company has been basically successful, can not succeed in the future is also difficult to have a foothold. "Analysys International analyst Ku Haoyi that there is enough financial, human, research and development capabilities, as well as channels and other resources of large enterprises to enter the hands of the market, the majority of the increase in the size of the hand tour will be their preemption, the survival of small and medium enterprises will increase the pressure."

"Cottage" hinders the sustainable development of industry

In addition to the "Red Sea" market competition brought about by the pressure, some industries inherent problems are also affecting the further development of the market, the most prominent is the "shanzhai" piracy phenomenon.

Industry analyst Constantine said that the trend in the domestic market, in addition to the development of smart hardware, depends on the industry's big environment. Now the biggest obstacle to the domestic market is undoubtedly the "cottage" phenomenon is widespread, a large number of "cottage" products flooded in. "In the Chinese Hand tour industry, a piece of work on the line after the basic no longer belong to the original, the ' cottage ' team can be from any angle to imitate, tamper with, such a situation almost every day occurs. Constantine's view, although somewhat biased, but also said that China's hand-travel industry part of the embarrassing situation.

Yourselves one thinks, at present the entire game industry practitioner is numerous, the hand swims the homogeneity degree is very high. To attract users must rely on high-quality copyright, but most gaming companies do not have the copyright, can only buy. Some smaller companies do not have the capital to buy, only pirated copy.

In the 2014, more veteran players raised the banner of defending their rights with the help of capital. In the first half of 2014, because of "three Swords Hao" on the hidden infringement of Jin Yong's works, Le tease agent's "Three Swords Hao" was a tour of the prosecution. According to the swimming aspect said, swims with 20 million yuan to obtain the Jin Yong "Tianlong Eight", "The Deer Ding Kee", "The Snow Mountain flying fox" and so on 10 works the hand tour exclusive adaptation right.

Ku Haoyi that the hand travel industry to get a good development of the most important or game developers mentality to change over, from "any game can make money", into the "must be for players to make really interesting, exquisite, high-quality game", so that the entire market will have prospects.

Veteran boutique games activate new market

In early 2014, the Giants ' network announced a chance to privatize, officially into the two start-up phase, its first action, is the establishment of a mobile company called the Giant Hand tour issued; October 2014, the perfect World announced that the company's research and development team restructuring, and "internal entrepreneurship" in the form of the establishment of 5 new subsidiaries, One of the most high-profile is the "lock" interaction, its predecessor-the Hundred War studio has independently developed the "Condor", "Magic Baby" two hot Hand tour. Industry insiders believe that the old game enterprises to develop the hands of this idea, in fact, is to use the seemingly fragmented subsidiary layout, to obtain greater independence and vertical, to crack the new field of difficulty.

At the same time, with years of accumulated down the old boutique client game to activate the hand tour market has become a number of established game enterprises. Rely on the "journey" in the client network of the giant began to play in the field of mobile phone game also continued "Journey", launched a hand Tour "journey Pocket version", trying to recall the old users. Also has "West Tour" brand NetEase, in succession launched "Mini West Tour", "Block West Tour", "Dou Sai Tour" and other hand-travel products and a lot of gains, in its mobile instant messaging platform easy to letter, and began to try to customize the type of game, such as the exchange and the introduction of the exchange of the chess card type of custom Game "Yi Dou Landlord".

For the hand Zhang 2015 and later development, Ku Haoyi that the market is gradually concentrated, market share gradually to the large hand tour manufacturers closer, small and medium-sized manufacturers will be less opportunities in the future. At the same time, the quality of hand-travel products will continue to improve, take the route of fine.

Talking about the factors conducive to the development of hand-travel, yourselves said, the current smartphone in the three or four-tier cities more popular than ever, low-end smartphone performance is rising and prices are decreasing, 4G network coverage is gradually expanding, these for the hand travel industry will have a positive impact on the development.