Sustainable development of e-commerce website What's the odds of your site?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-commerce development so far, from the fiery Taobao can be seen, has come to a climax stage. E-commerce for the vast number of businesses to provide a sales platform, reducing the number of bad sections in the middle, reducing the cost of enterprises and businesses, but also to make the price of goods more transparent. But at the same time we should see that the goods sold on the internet will need more price advantage, in order to attract customers ' eyeballs, but also can not let the price is too low, so that customers will produce distrust. How to let Enterprise and E-commerce perfect integration, is the majority of business concerns.

E-commerce is divided into: business-to-business (merchant to merchant), and Consumer-to-consumer (customers and customers) are currently doing good well-known brands, Business-to-business: Alibaba, China manufacturing network, mainly wholesale. Business-to-consumer: Excellent, new eggs can be understood as retail; Consumer-to-consumer: Taobao, ebay, Pat. These are the typical success of E-commerce development, but not any e-commerce network can be so fortunate to catch up with this development of a good time.

According to the author's survey results show that in addition to Taobao, Pat and the above listed several other sites, E-commerce site average traffic volume and Billy 100:1. That means that an average of 100 people have only 1 people who will produce the purchase intention and take the goods. According to such a proportion of development, E-commerce Web site is facing a very serious situation.

Why is this happening? From this data reflects two situations: 1, visitors do not find their own web site needs 2, visitors to the site's credit mechanism is still questioned. As an e-commerce platform is mainly responsible for online commodity transactions, to provide consumers with the security of shopping, for businesses to provide promotional sites to expand the sales channels of businesses. Then in the electronic commerce economy has developed fiery situation, the electronic commerce economy has the huge development space, whether the platform can get petajoules visitor even more user's approval, the website platform's credit mechanism can satisfy the user to the good faith demand. These are also the problems and challenges that need to be solved urgently as the platform of e-commerce.

This paper analyzes the electronic commerce economy from the following angles, and probes into the need for the steady development of E-commerce.

In the post-electronic era, is there a market

No matter any industry, as long as there is a market, it is not worried about making money, can not be profitable. We look at the software industry as an example: the software industry in the 21st century has the largest industrial scale and the most broad prospects of one of the emerging industries. At present, China has formed a good environment for the development of software industry, 2002-2007 five years, China's electronic information industry sales income growth of 27% per annum, the scale of five years to expand 3.3 times times. Among them, the software industry sales income increased by 40% annually, the scale five years expanded 5.5 times times, by the end of 2007, China's software industry sales revenue has reached 580 billion yuan. Software industry in 2010 years ago to grow into a domestic income of up to a trillion yuan level of industry.

From the above data, we can see that no matter what the industry, as long as the development point is to find a market. However, we all saw such a delicious cake, who would like to taste a taste. It caused a situation where everyone could only taste a little bit or someone could not taste it. Businesses or businesses that want to taste bigger cakes need to be different from others. Development of different products to develop channels for the development of enterprises to seek greater business opportunities.

Only in the existing basic mode of innovation, another way to develop formal development, e-commerce economic market development space is very large. We can see that after a few years of development, the Internet economy has been from the early single form to the planning, diversification, in-depth areas of development, e-commerce with the help of the Internet development, seize the opportunity for economic development, from the economic development form of innovation, thus contributing to the prosperity of e-commerce economy. Then also as the current e-commerce to want more space for development, only in the existing basic mode of innovation, another way to develop the formal development of space is still very large.

Whether the existing operating mode is recognized by the majority of users

From ebay to Taobao, to the current development of E-commerce platform for the success of E-commerce site model provides a development advertised. The internet is the development of the connecting link, the operation mechanism of the website will be more and more mature with the continuous development of technology and the continuous enhancement of technology. With the help of Taobao, Pat and the successful operation of the platform of the major online shopping malls, e-commerce sites need to make greater breakthroughs, the establishment of their own platform for a set of sophisticated trading mechanism, can be accepted by our customers. At present, the Consumer-to-consumer e-commerce model accepted by the Chinese people is the model of the main collar of Taobao, it's success for the development of E-commerce model Webmaster and the development of E-commerce Web site Webmaster provides a successful reference model. It can be imagined that an e-commerce platform will take at least a long time to accept if it jumps out of the model that people now accept. Without the experience of long-term operations summary, without the trust of users, can not allow users to accept, then this innovation is failure. Therefore, the e-business operation mode in the current stage of development only in the steady seeking innovation.

Website design is humanized

We can see the current E-commerce site design is very beautiful. The design of the site is part of the discussion because, whether as a website or a platform, aesthetics is the key to attracting viewers and potential users to stop again. Good things are always easy for the world to accept. Universal Internet users of good visual effects of the site does not have any immune power, that a site if the visual effect can give them impact, it shows that the site is a certain strength. So that E-commerce site beautiful, the development of the impact of the site is very large.

Of course, the humanization of the site is not only reflected in the external aesthetic, for the site, the practicality of the dominant position. It is not advisable to be a beautiful thing. The first impressions of Internet users in the initial browsing and use of websites are very important to any website.

Whether the trust mechanism of the website is perfect

Website information publishing mechanism, guarantee operation quality mechanism, online authentication system, online seal, third party payment system, online reputation system. These 6 aspects are the reasons that affect the overall credit mechanism of the website. For any E-commerce platform, especially for the software industry and other virtual products E-commerce is a very big challenge. E-commerce Web site at present how can the credit mechanism of the site to rise to a stage, the following list some ways to improve the trust mechanism of the site:

1, as a platform for e-commerce transactions, should be on the platform to provide the platform true and accurate website information, to provide companies in the trade and Industry Bureau registration certificate information, the provision of Web site operating license.

2, provide accurate contact method and customer service telephone.

3, if there are government agencies issued awards and certificates can be displayed on the website, do not think that there is a conspicuous.

4, in Baidu, Google and other search engines to do with the site related to positive information, to avoid the emergence of negative information.

5, improve the Third-party payment system.

6. Perfect after-sale service System.

7, all the goods for strict audit, to prevent illegal goods and information on the site appear.

E-commerce Web site only in the benign development cycle, can really embark on the road to profitability. In the era of E-commerce economy, the majority of stationmaster need in groping in advance and development, explore the way of development, integrate the website resources, seek the website innovation, make the website in the electronic Commerce economic age can be advantageous to the invincible position, truly realizes the sustainable development of the website.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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