Sustainable development of the website

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The popularization of the Internet has created the rapid development of the website, a batch of stationmaster like bamboo grow up. With the brutal and fierce competition, the sustainable development of the website becomes more and more the topic that the Webmaster friends are concerned about.

Throughout the Internet, any site has its own reasons for the establishment, and some in order to promote their own products (such as companies), some personal hobbies, some in order to earn income. Most of it is for profit, right? Even a personal blog, a corporate site. The annual domain name, space maintenance costs will also be thousands of dollars. The site must be developed to operate, how to make use of this site to make up for the cost of profit?

At present, the operation of the website can be roughly divided into two modes:

First: Find users-provide services-users benefit-their own profits.

This mode of operation is a long-term process, the typical representative is NetEase, Tencent and other companies. NetEase 163 Free Mailbox, Tencent QQ instant messaging. Before the market is free, some curious people use their products, enjoy the services they provide, and then spread the product to the public. Because of the convenience of communication so that more people benefit and favor, so, spread, wildfire is promoted. This is followed by the introduction of a number of fee-based services. Because of the popularity of users, free products because of the limitations of the function can not meet the needs of some users. Some users try to use fee-based products. At this time, the company began to profit. Because of profitability, so more investment in new products, this is like a snowball more and more big.

Second: Establish a brand-find agents-provide products-win cooperation

This kind of profit pattern takes million net as an example, million net is China biggest domain name registrar and Space service provider. But they do not have so much manpower to sell their products, so think of the way to attract investment, to seek agency. Sell the product to the agent for a relatively low price. Agents to promote their own to sell to earn the difference, guarding for the moment called small profits and quick turnover it.

Here, you may ask: this is completely irrelevant, what does this have to do with the development of our website? We are not backed by their vast technical team. In fact, this is the guardian to explain the problem. Many friends based on the site we have established how to profit, how to earn the greatest benefit. But there was a problem in our direction. If you analyze the above two modes of operation, you will find one thing in common: investment-user value-profit. Yes, what we need is investment. There is a saying in China: The child cannot bear the wolf. So we have to pay. Everyone will say: I paid ah, updated content every day, external links, promotional, is to more traffic. just doesn't work. We go to see how the big site is done, secretly division, will find a rule: they focus on a point: User value. You want to from the user's point of view, I am the user, what can I get here?

Take a forum to say: How to embody the user value? We do not have much money, but we can use the VIP members, moderators, administrators and other virtual rewards to improve the enthusiasm of active users, affirm their value, let them become their loyal users. Because there are rewards (later can be property, etc.), there is competition, they will go to find potential users, this group of people became my strong backing. Then the question of profitability is only a matter of time.

Many friends in the early stage have entered a misunderstanding, the profit as their main goal. However, do not accumulate silicon step and thousands of miles, this seems to have a sense of quick success, may backfire. The main operation of the website is investment: may be the time energy, may also be the money material, this depends on how everybody implements, eight to recount.

The Guardian writes this article only to communicate with everybody, the common progress. Co-editor: Standing in a row of http://bbs.zhanyipai.com