Suzhou Snail CEO Sihai: Online Games "chew bones and teeth"

He Tianxian just opened the tenth session of the ChinaJoy game show, the situation of the online gaming industry is not as optimistic as expected. Suzhou Snail Digital Technology Co., Ltd. (hereinafter referred to as "snail Company") CEO Sihai analogy: "Compared to the past ' Montreal is meat ' online games market, now has only bone, to spell teeth." "China Game Industry Report", published by Chinese Zhing Game Working Group and international Data Company, shows that the first half of the client net income 19.73 billion yuan, an increase of 12.5%, of which the dominant type of MMORPG, only 7.6%, at the lowest level in five years.　　In addition, the first half of the month's end-user growth of 4.6%, compared with the same period last year, the 27.8% growth rate fell sharply. The ChinaJoy exhibition, a large number of online games, the big guy sigh online bubble is being squeezed out.　　China's copyright game work of the work of the data show that occupy the domestic game market 80% share of the client face bottlenecks, innovative ability, lack of quality, international competitiveness is weak, management lag still puzzles the development of the online games industry. Sihai said, because the online game more and more fierce competition, a client of the introduction of online games, upfront production costs more than billion, the promotion of less than tens of millions of, many small online gaming companies have been eliminated.　　According to this calculation, the snail company launched three online clients every year, at least hundreds of millions of yuan in this block. Although the terminal games face bottlenecks, Sihai that the future of web games and mobile Terminal Games brewing a large market. Data show that the first half of the page, although only 3.82 billion yuan travel revenue, but the growth rate reached 46.7%, mobile net revenue 1.62 billion, the year-on-year growth of 54.4%. The CEO of Kirin Games said, "page tour is more profitable than any of our other games." For this business, Sihai admits that the company is also developing these two markets.　　With the increasingly fierce competition in the online games industry, only with good ideas, core technology and international sales channels to occupy the initiative in the future of online games market.　　Sihai said that although the industry bottlenecks have emerged, but the snail company began a new round of expansion, the company plans to develop film and television, artists brokerage around the 3D online games as the center of the multi-industry model. Because of the high cost of the game production, coupled with the new expansion of the snail company, all need a large amount of funding support. In this respect, Sihai confirmed that the snail company has submitted a listing application to the SFC, to be listed on the gem. "For the future development of grain storage, for a year to market." ”