Swatch is secretly developing smart watches or coming out this year.

According to a Reuters report, watch giant Swatch is considering developing its own brand of smart watch products. A Swatch in-house staff revealed that Swatch is looking at the current development of smart watches, hoping to use their experience in traditional watch production and technology, the introduction of new smart watch products. But he did not disclose the specifics of the new smart watch. As early as ten years ago, Swatch had teamed up with Microsoft to launch a smart watch, and affectionately called it "paparazzi". This rumor is not unfounded, after the chief executive Nick Hayek once said: "For Swatch company, regardless of future product strategy, smart watch is a golden opportunity." If even those who do not wear a watch habits start to choose smart watches, then we can tell them with years of watch production experience, in fact, smart watches are not only the mechanical cold function, they can better look more fashionable. "I believe you are very familiar with Swatch watches, and the group also owns Breguet, Blancpain, Jague Dros, Glashutte, Grasuti, Leon Hatot, Omega, Lang Qin, radar, Hamilton, shuttle, Calvin Klein, Snow Tina, Beauty, Pierre. Balmain, Flik Flik and Endura and other high profile watch brands. This is not the first time that Swatch has been involved in the smart watch field, and as early as a decade ago, Swatch had teamed up with Microsoft to launch a smart watch, and affectionately called it "paparazzi". While there is no specific listing date for Swatch smart watches, the industry generally says it is likely to meet consumers in 2014. From the previous CES show, this year's smart watch will become the equipment manufacturers "kill" the new field, let us wait and see.