Swatch, the Swiss watch brand, is now starting to itch to launch its own smart watch. The company's CEO told Swiss local media that Swatch will launch the Swatch Touch Smart watch, which integrates fitness tracking functions.
Swatch Touch Smart watch will use the touchscreen, built-in timing, alarm clock, date and other basic functions. In addition, Swatch Touch will also be equipped with fitness tracking function, the product is scheduled to launch in early 2015.
Swatch has expressed concern over reliance on Third-party software and applications on smart watches. However, the company CEO said Swatch Touch Smart watch from the inside out, from hardware to software by Swatch single-handedly.
Is Swatch touch going to be hot in the market? This will take time to test. But for "Swiss watches", this is the first step in the smart watch industry.
Before that, I wrote a piece called "You most want the smart watch, so far it has come?" Article, I personally agree with the "Swiss Watch factory" to make smart watches unique way, but for them to take this step may be more difficult than research and development. Swatch certainly had a good head start.