Swedish fast fashion brand H&M announced that E-commerce officially entered China, the official website open to buy

September 18 News, a few days ago, the Swedish fast fashion brand H&m announced that its E-commerce services officially entered China, while the billion power network observed that H&M's China official website has officially opened the purchase function, this is h&m first online store in Asia.

H&m China's official website has been able to buy

In this respect, H&m, general manager of Greater China and southeast Magnus Olsson said that the introduction of online stores in China is an important part of the H&M multi-channel marketing strategy. Now, in addition to being able to shop in more than 200 offline stores, Chinese users can buy online via computers, smartphones, tablets or other devices.

According to reports, H&m online stores will support Alipay, local bank transfers, China UnionPay card or cards with MasterCard or Visa symbols. It is worth mentioning that the H&m online store will also present a series of household items.

According to the Billion power network, in China before the debut, H&M official website only in the United States, Britain, France, Italy and a few countries to support online purchase, China's official website only as a product display. In addition, although H&M is officially announced into China, but currently it has not settled into the cat, Beijing-east and other integrated platform.

H&m, the world's second-largest apparel retailer, has maintained a rapid expansion since entering China in 2007 and currently has about 200 stores in the mainland. It is understood that last year h&m in China opened 50 new stores, the growth rate of about 35%.