2009, 30-year-old Swedish programmer Markus Persson wrote a little game Minecraft. When he saw the game initial success, in September 2010, Markus Persson decided to resign and set up a joint venture with a friend Mojang (Swedish "component" meaning) game company, a full-time development Minecraft. Why do you want to talk about this Swedish gaming company Mojang today? There are some interesting stories and reports around it recently. One is that its "less people and more gold" situation makes people envy. The Wall Street Journal reports that Zynga, a social gaming company with 3,000 employees, has a cash flow of $200 million a year. But Mojang, a Swedish gaming development company with only 29 employees, has a cash flow of about 100 million dollars a year. Mojang has sold about 20 million boxes of sandbox games, Minecraft. "Minecraft" supports smartphones, Xbox live and PCs, which are sold only through digital channels. Last April, Mojang said, about 50% of "Minecraft" users logged in to the game every day. Mojang sells about 10,000 copies of the PC/MAC version of "Minecraft" every day, with nearly 250,000 sales a week from December 24 last year. PC Edition "Minecraft" Price is 27 dollars. AppData's data show that in the past 14 days, "Minecraft" is one of the 10 app Store apps to download the largest number of apps. The source said that last year Mojang revenue of 235 million U.S. dollars, EBITDA (no interest, tax, depreciation and amortization of profits before) about 90 million U.S. dollars. According to a recent earnings release, Zynga has a revenue of 1.09 billion to 1.1 billion dollars, with a profit of 152 million to 162 million dollars. Mojang has repeatedly rejected acquisitions by big game developers and investment firms. Blizzard is similar to the Mojang business model, with a price-to-earnings ratio of about 14 times times. At 14 times times P/E, Mojang is worth more than 1 billion dollars. How do these 29 employees make up? Currently, Mojang has 4 employees responsible for developing the PC version of Minecraft, 2 are responsible for developing the iphone version, and an independent team is responsible for developing the Xbox version. Other employees are responsible for customer service, business development, and other games. The second thing is that there are several other Americans who have gone to the oceans to make a Mojang documentary. There are three young people who love to play games in Portland, USA, in 2005. They set up a studio called 2 Player Productions (2PP), which specializes in the production of video games. They noticed it and became interested in it shortly after Mojang was founded. February 21, 2011, the three people to shoot Mojang plan put on the financing website Kickstarter, attached a 20-minute trial sample, pleaded for funding. "This film will be the first in-depth demonstration of the challenges and achievements of a gaming software company in its first year of existence," the project introduction wrote. We will analyze Minecraft's unprecedented success, interview journalists and industry experts, and visit gamers. Your funding will help us go to Sweden and elsewhere so that we can hire people, make special effects, and hire original soundtrack. "They succeeded, as of March 26, 2011, when the fund-raising project ended, a total of 3631 people donated, the total amount of 210,297 U.S. dollars." The number of donations ranked third in Kickstarter's history. December 22, 2012, the documentary was issued. DVD set priced at $20, video file download priced 8 USD, track price 7 USD. But unexpectedly, 2PP the next day to put the film on the world's largest file-sharing site in the Pirate Bay, allowing free downloads. The 2PP team said, "Please watch this film and hope you enjoy it and understand what we want to do." Please consider supporting us to buy a 8-dollar download version or a 20-dollar DVD. About this more detailed process, you can go to ruan a peak of the blog to see. This is a small story about the production of minority cultures on the Internet-whether it's 29 employees who create a company that refuses to venture out, a cash-flow giant, or the whole process of making documentaries for 2PP. Have you been inspired?
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