Sweet Original-Enterprise website should also pay attention to UEO

Source: Internet
Author: User

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Now the search engine's algorithm is more and more complex, more and more advanced. But the recent ueo (Ueo is the user experience optimization abbreviation, namely Chinese meaning is the Customer experience optimization) but compares by the search engine's pro-Lai. Many webmaster in doing SEO process often overlooked this point. Although SEO can put the website keyword platoon to each big search engine front, can obtain from the search engine to bring the flow, thus enhances the website the popularity. But for our corporate website, it's not enough to do that. As we all know, the ultimate goal of corporate Web site is to be able to use the site to display their products, sales of their products, and ultimately through a good website user experience to convert traffic to buyers.

So the enterprise site in addition to SEO promotion, more need UEO to attract customers, retain customers. Then how to do a good job of corporate website Ueo is our primary consideration, imagine we stand in the user's position to experience the site, in the opening of a website to consider what is the specific analysis as follows:

The first is the speed of the site to open the issue. Customers choose to buy products when the first is to enter the corporate web site to look at the size of the enterprise, product characteristics and after-sales service, and so on, if the customer chose your site, but waited a long time but did not go, imagine who will do in that wait a few minutes to see your site, It is possible that the customer chose another corporate web site within half a minute. This time no matter your product again good, cost-effective again high, after-sales service again strong also is only 0, because no one to pay attention to it.

The second is the layout of the site, we are in the layout of the enterprise site not only to have the enterprise introduction, product display, contact us, after-sales service these aspects, more important is to add some news center (including company news and industry News), product process, customer site and product knowledge, etc. As much as possible to show what customers need, such customers enter the site not only can be very clear to open their own access to the relevant products of the Web page, and in the customer's thinking also gave a great impression, the customer after browsing the page will automatically call us to consult and buy the products needed.

Another is the picture of the product, if the user needs to buy stone production line of equipment, then he will pay attention to look at the stone production line process flow chart, from the process diagram to see the need to equip the equipment and each equipment in the production line application and so on. So each picture of the site to write an alt description, you can let users understand the image to express the meaning and the role of the picture.

There is the issue of updating the content, I in yesterday's article on the Enterprise website SEO This article has been written to update the news of the site every day, and these news mainly around the company's equipment performance, characteristics, product accessories and how to improve the efficiency of the equipment and other aspects to write. The reason is to increase the relevance of the content, in the mention of products and the corresponding URL link products, do a good job in the chain spiders better crawl.

And finally, because every site has a lot of pages, when opening a new page, it is best to open in the parent window, no need to jump out of a child window, because every time the customer opens the page, they jump out of a new child window, the customer has not finished browsing your site, his computer's toolbar is lined up, This is also very bad for the customer experience.

So the enterprise site in doing a good job seo at the same time, if you want potential customers to see your site after the willing to work with you, we should pay more attention to user experience.

This article originates from: Zhengzhou SEO original website: http://www.ligengle.com/post/20100630275.html (reprint please keep)

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