The rapid development of the digital age, the most surprising of course, is the acceleration of mobile equipment popularization. This change is well worth noticing, both for brands and for corporate marketers. Such changes often mean that the way consumers and users interact with businesses and services has changed, so businesses need to respond and change accordingly.
Without knowing the speed and prevalence of this change, it may be possible to do so by following these numbers:
1. In the United States alone, the number of smartphone users has reached four times times the number of computer users.
2. Apple sold a total of 48 million mobile devices in 2011, while Apple sold only 4.9 million laptops and Mac machines in the same period.
3.48% of the U.S. mobile subscription digital content read users are using smartphones.
4. The 2012-year smartphone user usage rate rose 50% per cent year-on-year in 2011.
5.91% Americans keep their mobile devices within reach (that is, wherever they go, with mobile devices).
6. In 2013, mobile phones will surpass PCs as the main way to access the Internet.
7. About One-seventh of the searches are done via mobile phones.
8. During the 2012 "Black Friday" period, 24% of the transactions were done through mobile devices.
9.94% of users find local businesses, or local information, through smartphones, and 90% of them follow up after the search is complete, such as shopping or calling for further enquiries.
10. At present, only 20% of the enterprises have specifically established websites for mobile devices.
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