Swim Q3 revenue Breakthrough 1.1 billion future will not be satisfied just do the game

"Technology News" October 29, China's leading online game developers and Operators Tour Limited ("Swim") (Nasdaq Stock Exchange Code: CYOU) recently released the third quarter as of September 30, 2013 earnings. Earnings showed the third-quarter total revenue of 183.1 million U.S. dollars (about 1.114 billion yuan), an increase of 10% per cent, the net profit for the tour is 72.8 million U.S. dollars (about 443 million yuan), flat. After the earnings release, the tour executives convened a conference call to unscramble the earnings points and answer questions from analysts.

Wang Yu, chief executive, said during the quarter, the tour basically completed the next five years of planning, set a long-term strategic goal. On the one hand, the swim no longer satisfies only a game company, but will devote some resources to some mobile applications, such as 17173 Mobile version, mobile game browser. On the other hand, Sohu Tour in the fourth quarter will be online a variety of mobile games, while swimming in the research of mobile games is up to 30, which is also the main reason for the increase in Sohu marketing costs. Prior to Wang Yu said, Sohu Tour next year is expected to add 53 million U.S. dollars in marketing and sales costs.

In addition to mobile games, the tour in the fourth quarter will also invest 10 million of dollars in other companies to represent the game, most of these fees will be used to proxy boutique MMO games.

In recent years, Sohu Tour has been a diversified layout. In the end of the tour, in addition to self-research boutique games, the tour is also actively acting at home and abroad other companies excellent works, but also a stand-alone game to promote. On the page tour, the tour not only acquired 250.html "> Seventh Avenue, but also set up an independent page tour division, for the page tour market research and development and agents. In the Hand tour, 2012 Sohu Swim set up a mobile gaming division, its research and development of "Tianlong eight mobile version" also with the official online today, currently in the research of the game up to 30.

As early as the interpretation of the 2012 Q4 financial results of the communication, Wang Yu has said that the tour has no longer positioned itself as a client game manufacturer, but a variety of interconnected game product developers and operators.

And from now Sohu swim to the future planning can be seen, the tour is not satisfied with only to provide users with a wide range of game products and experience, its diversification is not limited to the game market. Predictably, the future, users can not only in the end of the tour, the page tour, the hand tour market experience to the Sohu tour of the joy of the game, but also in the game platform, browser and other types of mobile applications to see the figure of Sohu tour.

As of September 30, 2013, the tour held net cash and cash equivalents as well as a short-term investment of 525.6 million U.S. dollars (about 3.2 billion yuan), 25% to 30% of the market value, higher than the last quarter of 470.4 million U.S. dollars. Morgan Stanley yesterday issued its investment report, taking into account the "new Tianlong Eight" October 25 test and the swimming cash adequacy and other factors, to maintain the "overweight" rating of the swimming stock.