Swiss watch denied refers to Apple iWatch

On Wednesday, U.S. technology news site VentureBeat quoted anonymous sources as saying that Apple is working with Swiss watch maker Swatch to develop iWatch, a smart watch. But later on Wednesday, Swatch denied the rumor.

According to VentureBeat, Swatch and Apple will collaborate to produce smartwatches of multiple brands, styles and price points. After the news came out, Apple's stock price soared.

However, late on Wednesday, the world's largest watch maker Swatch Group issued a statement to the media, saying: "Swatch did not cooperate with Apple to develop smartwatches."

Although smartwatches have become one of the hottest wearables, many traditional watchmakers have also entered the space through models such as partnerships with technology companies, but the Swatch Group has an independent view that smartwatches at this stage Still an immature product.

Swatch's chief executive, Nick Hayek, said publicly that he had personally seen some consumers disagree with smartwatch products. In their view, the smart watch battery life is too poor, you need to frequently charge, while the display screen is too small, read it costly, in addition to the existence of personal privacy issues.

After Swatch denied rumors with Apple, the company's stock price has risen.

Jean-Philippe Bertschy, an analyst at Vontobel Bank in Zurich, Switzerland, told the media that on the whole, Swatch's investors wanted to cooperate with Apple. They needed such a "story." Some investors recently worried that the intelligence that Apple introduced this year Watches, will be on the Swatch Group, part of the low-end brands, such as Swatch and Tissot brands.

Although Apple officials have so far never announced the release of smartwatches this year, authoritative sources such as The New York Times quoted people familiar with the matter and said that Apple will release smartwatches in the fourth quarter. Allegedly, Apple's smart watch will include some of the features of sports bracelet, such as monitoring heart rate and so on.

In addition, a patent application for a wrist smart device filed by Apple in 2011 was recently disclosed by the U.S. Patent and Trademark Office, indicating that Apple has long been technically prepared for smart watches. The patent application document shows that in the strap of Apple's smart watch, Will configure a large number of sensors, the other display (watch body) can separate from the statement, the user can microphone voice or a combination of gestures on the smart meter to control.

At a recent Apple analyst meeting, Cook still refuses to disclose any information about new products such as smartwatches. He said Apple has "incredible product pipeline" and "we can not wait to show it to consumers." "

Before Samsung Electronics, Pebble, Sony and other manufacturers have introduced a large number of smart watches, but the market reacted dull, that many watches replicate the existing features of smart phones, the lack of stimulate the purchase of killer consumer applications. The industry is generally looking forward to Apple's smartwatches, which can make a big hit and create new markets like the iPhone and iPad. (Dawn)