Switching off from virtual community to children's entertainment

October 9 News, Shanghai Rice Rice Network Technology Company (hereinafter: Rice) on the three anniversary of the establishment, the official announcement will be from children's virtual community to children's entertainment companies, while exerting force offline business. Rice Rice CEO Wang Haibing said that the company currently online business and offline business revenue accounted for 9:1, and strive for the next 5 years to adjust the ratio of two business to 1:1.　　He also revealed that the company's revenue this year is expected billion, the current funds are sufficient, temporarily will not carry out capital measures such as financing. The first disclosure of offline revenue data rice by virtue of "Moore Manor" and "Purcell" child virtual community, rapid development.　　According to the data released by the Rice Wash, it has 180 million registered users, active users reached 30 million-50 million, through the "VIP charge" mode, the company in January this year High-profile external announced to achieve profits. Wang Haibing introduced, since April 2009, the start of the line under the line of business, the current offline products cover book publishing, toys around, clothing, stage plays, etc., and plans to launch next year, movies, cartoons and so on.　　For offline business, Rice is mainly authorized to cooperate with the way, by various fields of professional firms to develop products.　　He disclosed that the rice rice under the Moore Manor, the series of the number of the annual total code will break 100 million yuan, and rice cartoon image licensing of various types of toys and clothing, such as the amount of revenue has exceeded 100 million yuan.　　From the children's virtual community to children's entertainment company to start the Internet business of rice, in the 3 anniversary of the official release of the company's development strategy, its positioning will be from the child virtual community to children's entertainment companies. Wang Haibing said he was more willing to take the rice into the offline business as a natural extension of the company's long-term development, rather than "transformation."　　The offline operation of Rice will be based on the current Internet platform for children's virtual community products, through books, toys, animation, film and other forms of "interaction" to build a child entertainment company.　　For Tencent this year's new children's virtual community products, "Locke Kingdom", Wang Haibing said he was pleased to see "such a strong company can enter the industry", which confirms the industry's development potential and prospects, rice will be through the training of internal strength, optimize products and services to enhance their core competitiveness. On the capital level of rice, Wanghai said the company does not have a financing plan at the moment. (Digging the shell net)