Sword Walk Slant: Nine City auction world of Warcraft recommended new game

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

June 29 Morning News, according to sources, nine city recently in Google Chinese web search to buy a number of search keywords to promote the company will be the new game "New Miracle World." It is reported that "World of Warcraft" is one of the key words purchased by nine cities.

Yesterday evening, Sina Science and technology in Google China web search input "World of Warcraft", ranked first in the sponsor link is the nine City game "new wonders" of the site sun.the9.com. Interestingly, its Google search shows the Chinese annotation is "World of Warcraft official website."

At the same time, nine cities also bought the "New Miracle World", "miracle World" These keyword search ads, Google Web search sponsored links are pointing to the "new Miracle World" website sun.the9.com.

"New Miracle World" is a Korean network Zen Company (Webzen) developed a large MMORPG game, nine city to obtain the game in mainland China's agent operation rights. The game was launched in South Korea in the first quarter of this year and officially opened in the mainland on 22nd this month.

However, the nine cities did not in Baidu, Sogou, Youdao, search and other local search engines to take such promotional measures. Yesterday evening, Sina technology in Baidu web search "World of Warcraft", listed in the first place is its original official website wowchina.com. A player at the end of last week said, NetEase has bought Baidu search keyword to promote the World of Warcraft warcraftchina.com, then search "World of Warcraft" the site ranked first. But yesterday night, the search results have changed.

The case for promoting your product by buying a competitor's product keyword was previously seen in internet areas such as social networking. There are legal vacancies in the field of search advertising that require further specification.