SWOT Analysis of SEO website optimization

Absrtact: The competition theory proposed by Michael Porter, a famous competition strategy expert, makes a thorough analysis and explanation of the possible aspects of an enterprise from the industrial structure, while the ability school management uses the value chain to deconstruct the value creation process of the enterprise, paying attention to

Famous competition strategy expert Michael. Porter put forward the competition theory from the industrial structure to a business "possible" aspects of a thorough analysis and explanation, and the ability School of management to use the value chain to deconstruct the value of the enterprise process, focus on the company's resources and capabilities of the analysis. SWOT analysis, on the basis of the combination of the two, the author takes the resource school as the representative to analyze the internal analysis of the company (that is, the research orientation of the authority of the management industry in the the mid 1980s and the ability school as the representative) and the external analysis of the industrial competitive environment (that is, the central theme of the With the representative of Andrews and Michael Porter, he formed his own structured system of equilibrium analysis.

Compared with other analytical methods, SWOT analysis has obvious structural and systematic features from the outset. As far as the structure is concerned, firstly, in form, the SWOT analysis is to construct the SWOT structure matrix and give different analysis meanings to the different regions of the matrix. Secondly, the main theoretical basis of SWOT analysis emphasizes the analysis of the external environment and internal resources of the enterprise from the structural analysis. In addition, early in the the 1960s before the SWOT, there have been some of the SWOT analysis involved in the internal strengths, weaknesses, external opportunities, threats to these changes, but only in isolation to analyze them. The important contribution of the SWOT method is to use the idea of the system to match these seemingly independent factors to a comprehensive analysis, making the formulation of the enterprise Strategic Plan more scientific and comprehensive.

Since its formation, the SWOT method has been widely used in enterprise strategy research and competition analysis, and has become an important analytical tool for strategic management and competitive intelligence. Intuitive analysis, simple use is an important advantage. Even without accurate data support and more specialized analytical tools, persuasive conclusions can be drawn. However, it is this intuitive and simple, so that the SWOT inevitably with a lack of precision.

For example, SWOT analysis using qualitative methods, through the listing of S, W, O, t of various manifestations, to form a vague enterprise competition status description. On the basis of this judgment, it is unavoidable to a certain degree of arbitrary. Therefore, in the use of the SWOT method should pay attention to the limitations of the method, in listing as the basis of the facts, to try to be real, objective, accurate, and provide a certain amount of quantitative data to make up for the shortcomings of SWOT analysis, the construction of high-level qualitative analysis of the foundation. SWOT analysis method is an enterprise strategy analysis method, which is based on the internal conditions of the enterprise itself, to find out the advantages, disadvantages and core competitiveness of enterprises. of which, S represents strength (advantage), W stands for weakness (weak), O stands for Opportunity (opportunity), T stands for threat (threat), where S, W is internal factor, O, T is external factor. According to the complete concept of the enterprise competitive strategy, the strategy should be an organic combination of what an enterprise "can do" (i.e., the strengths and weaknesses of the organization) and the "possible" (i.e. the opportunity and threat of the environment).

In the process of SEO, we also want to conduct a comprehensive SWOT analysis of the site, through keywords and competitors of the website research, to help us complete the later optimization process. Regardless of the new station, the station, the station, or the old stations and other SEO optimization This set of methods are applied for a long time, let us take a look at the following:

SWOT analysis has four different types of combinations:

Advantages-Opportunity (SO) combination, weakness-opportunity (WO) portfolio, Advantage-threat (ST) combination and Vulnerability-threat (WT) combination.

First, understand the external environmental factors related to your website

S: Advantages

1. What are you good at?

2. What are the new technologies for the organization?

3. What can someone else do?

4. What's different from others?

5. Why do users come?

6. What was the recent success?

Second, understand your site's intrinsic environmental factors

W: Disadvantage

1. What can't be done?

2. What technology is lacking?

3. What else is better than us?

4. What kind of users can not meet?

5. What failed recently?

Third, point out where your site should go

O: Opportunity

1. What are the opportunities for us in the market?

2. What technology can you learn?

3. What new technologies/services can be provided?

4. What new users can be attracted?

5. How can you be different?

6. Organization in 5-10 years of development?

Four, point out where your site can develop

T: Threats

1. How has the market changed recently?

2. What are the competitors doing recently?

3. Is it not keeping pace with the changes in user needs?

4. Will the change in the political environment hurt the website?

5. Is there anything that could threaten the survival of the site?

If your site has started SEO then, do not know how to do, then, start with the SWOT analysis. Analyze your site's strengths, weaknesses, opportunities, and threats. Adjust your site based on these analyses. Each site has its own unique side, from their own people do not have the place to start, increase publicity, your strengths to play to the extreme, then you succeed.