SXSW Culture Festival, in addition to music and movies and these with internet technology

The annual SXSW is held in Austin, Texas, USA recently. The 5th festival includes three big chunks of film festivals, music festivals, digital interactive festivals (Interactive Festival).

As David Rubin, the head of social media Pinterest, told the annual barbecue on Pinterest SXSW, "You never know what's going to pop up on SXSW." It may be a small idea, or it may be something that completely subverts people's lives. "What is the focus of this American creative Culture festival that is relevant to Internet technology?"

Video Live Application Hot

Meerkat a sudden fire two weeks ago and became the hottest topic on the SXSW Digital Interactive Festival. The app, which allows users to "live on their own" anytime, anywhere, has surged in just 10 days, and recently even U.S. Commerce Secretary Penny Pritzker. She used Meerkat on Twitter to broadcast her oath at the inauguration ceremony of the new U.S. Director of Patent and trademark services. "I became the first cabinet member to share important government business on such a new platform!" She wrote on her Twitter.

But "alike", just a few days after Meerkat, Twitter followed quickly, acquiring similar streaming apps Periscope, and restricting meerkat access to Twitter users ' followers. Meerkat is an uncertain future when the platform attached does not support or even block permissions.

Look at the marketing of these companies

The so-called people's place, there is advertising ... It has just announced that its streaming services HBO Now will land on Apple TV and so on, and HBO has also taken advantage of SXSW's Game of Thrones. They made a bunch of tricycles, decorated in the form of a throne, displayed in the venue. Users can experience the pleasure of landing on the throne, or they can come for a "Game of Thrones" custom version of beer.

More interesting is the Charger phone kit maker Mophie. They found a group of St. Bernard Dogs, a dog often used as a search and rescue dog, to save the "dying" phone charge. If a SXSW person encounters a cell phone without electricity, clockwork Twitter to locate and turn to mophie for help, a Saint Bernard will soon be able to "save" you with an electric charger. Some of these dogs were raised by the people of Austin, some of them under the name of the St. Bernard Rescue Fund, a fund dedicated to raising concerns about search and rescue dogs.

Be careful with Tinder on the SXSW, you might be about to get a robot

SXSW is really a lot of brain holes. The movie Ex Machina (Mechanical ji) is about to be released, so the studio decided to do an experiment on Tinder. They created a machine Tinder account Ava, who looks just like a real girl, wants to test how many men can find out that it's not real.

A Adweek male employee brushed Ava on SXSW and he shared his chat record. Since there is no Sexting you would like to see (Sex texting, which is probably the meaning of gossip), I will not post here ... Finally, the man should have sensed that Ava was not a real person, but he was still fascinated by Ava.

Snowden organized a conference on SXSW.

On last year's SXSW, Snowden made his first personal speech and became famous. This year, Snowden a meeting on the SXSW, but of course he did not appear in the face of serious charges, he attended the meeting through video.

It is reported that about 20 scientific and technological leaders participated in the video meeting with Snowden in the field. Snowden a battle call to tech companies in the video, calling on technology companies to protect their privacy through better technology, and to confront the US government's hacking program.