Symantec seeks to add variable to enterprise-level market transformation

Recently, security antivirus software provider Symantec announced the dismissal of the incumbent CEO Steve Bennett, which is Symantec in less than two years time the second CEO fired. The industry points out that Symantec is in a difficult transition from consumer-level security software to enterprise-class security solutions, and the frequent turnover of CEOs adds uncertainties to their transition. It is understood that Nate joined Symantec for nearly four years, since July 2012 as CEO and president of the company, last January, Nate began to implement a drastic recovery plan, including layoffs, restructuring the sales team, cutting software products and restructuring business units. To Bennett's surprise, it was just over a year's time, like the former CEO, Riqui Salim, being swept out of the way by Symantec. Symantec says the company has identified a temporary CEO, while at the same time commissioned a search company to find new permanent CEO candidates. Some observers point out that two CEOs have been fired in succession or "paid" for the company's strategic transition. In recent years, as the PC industry has been flagging, Symantec's PC-side anti-virus software "Norton" pre-installed significantly decline, so that the performance is depressed. From the international authoritative anti-virus evaluation agency av-comparatives latest report, in Europe and the United States and other markets, Symantec ranked in Avast, Kaspersky and other opponents. In the Chinese market, the top ten in the list of the basic see Symantec. It is worth mentioning that a few years ago when the domestic anti-virus software into the "free era", Symantec and other large number of foreign security manufacturers collectively losing the personal consumer market. In 2008 Symantec tried to boost its share of the domestic security market with Huawei's joint venture company, Huawei Symantec. Over the next two years, however, the company's Symantec has been at a loss, and Symantec was forced to sell its stake to Huawei in November 2011, thereby basically withdrawing from the domestic consumer-level market. In addition, Symantec although early in 2007 launched the mobile end of the security software-Norton mobile phone software, but has not been able to open the situation, the domestic market has always been 360, Jinshan, Tencent, NetQin and other local manufacturers occupy the leading position. In this case, Symantec began a long period of divestiture reorganization, to seek a comprehensive transformation of the enterprise-level market, but in this area, as a security solution provider of Symantec, on the one hand, due to the "Prism gate" incident caused by domestic enterprise customers to foreign manufacturers of concern, on the other hand, It also faces strong competition from IBM, HP and other rivals offering a full range of solutions. It can be predicted that Symantec has a long way to go to get out of the throes of transition. Beijing Business Newspaper reporter Chizhongfang