Symphony 165 million dollars to buy parity site Shopzilla

scrippshttp://www.aliyun.com/zixun/aggregation/32383.html > Network Interactive said the Symphony Technology Group, a private equity firm, bought a comparison shopping site for 165 million dollars-- Shopzilla Company.

The deal, which includes Shopzilla, Bizrate and the company's International comparison shopping website, is scheduled for May 31.

In its 2010 annual report, Scripps said the sites had 35 million independent visitors a month.

"We like this company very much," j.t, general manager of Symphony Technology Group. "It operates well and has a good network of retailers and trading partners," Treadwell said. ”

Shopzilla merchants will not make any changes until June 1, Treadwell said, but there will be some changes in the second half of this year and in the next few years. For example, the Symphony Technology Group program will have more restrictions on what the merchant submits to Shopzilla. However, he declined to disclose details of specific changes.

Among the changes that the Symphony technology group plans to make include improvements to Web site search tools. The company also intends to allow consumers to preserve their preferences and share search results.

Rick Backus, CEO of CPC Strategy LLC, said the Symphony Technology group's interest in Shopzilla was self-evident. (CPC Strategy LLC helps retailers provide data for online shopping portals.) Comparing the shopping engine to a large number of consumers for e-commerce businesses, he said Shopzilla led other sites (including Google product Search and Nextag) to become the most important source of CPC customer traffic in the first quarter comparison shopping engine.

The comparative shopping industry in foreign countries is now in a more mature stage and is developing rapidly. Compare shopping has become a foreign network to buy users must rely on the Internet shopping tools, but also become the indispensable partner of business. A survey of Internet users in the US found that 68% of users were accustomed to querying the comparison shopping site before the consumer website. To compare shopping websites to search for goods and compare prices, compare merchants, and then go to search results satisfied with the business purchase, has become a lot of buyers online shopping must go through the process.

Source: New Business routes