Tablet market: The hard truth of the leading of domestics

Tablet market: The hard truth of the leading of domestics

Cheung

Does Apple have a 70% share in the Chinese tablet market that will last forever? Be sure, no! So who can break the pattern of a single apple? The hope lies in the Home-grown brand.

In fact, Apple's market share has been declining, with Android tablet market share of 22% per cent at the end of last year, expected to reach 40% next year, surpassing Apple. Most domestic tablets use Android's operating system, and Windows, both open and cost-effective, have a significant advantage over Apple's ipad. At present, the domestic brand tablet computer is launching a counterattack, began to carve out Apple ipad cake.

In the face of Apple, Motorola, Samsung and other international brands, Lenovo, Wanda, Asus and other local brands homeopathy, launched a tablet computer with its own brand. Compared to the 20-year desktop and 10-year-old notebook market, China-made tablet computer is no longer a passive OEM, for others to marry clothes, but with independent innovation as the guide, from the Chinese manufacturing to China to create a leap, whether the application or business model, there are many unique innovation, new products, new technologies, new applications continue to emerge.

As an innovative tool in the information age, the tablet market presents many opportunities, driven by the application demand and technology innovation, the domestic tablet computer meets the needs of the Chinese users, and continues to make new breakthroughs in technology. From a functional perspective, the Apple ipad is just a quasi computer, less than 10% of the functions of the computer, Lenovo Le pad "one machine double use", with the PC, notebook to achieve the perfect "dual mode switch"; Wanda is from the Chinese user's practical application angle, its Zpad T8 takes into account the business, the entertainment and the leisure hardware configuration, Features more ingenuity than Apple's ipad. In addition, Asus Eee Pad, T2, Patriot E500 and so on, are challenging Apple ipad.

More crucially, domestic brands know more about the main uses and habits of using tablets, the accurate grasp of user group characteristics, the depth of user application needs to understand, are foreign brands are difficult to reach, in the product innovation expansion function, more can be, such as the two-mode switch and zpad of Le pad. Ferry ship "software, original handwriting and so on." On the other hand, although Apple has always been focused on software sales, the ipad is no exception, but many new programs and new games in the first free release, Apple's software advantages greatly reduced, the domestic brand hardware sales advantage is greatly enhanced.

There is no doubt that the local advantage is the biggest advantage of domestic tablet computer. According to IDC, a market-research firm, global tablet sales will reach 44.6 million in 2011. According to Morgan Stanley, the global Tablet PC shipments are expected to reach 100 million in 2012, and the Chinese market will digest 41% of its shipments to become the world's largest consumer market for tablets. Tablet computer to create a leading market for domestic brands a good opportunity, in this market, the price advantage of domestic brands is the most favorable competition weights, than Apple iPad2 cheaper than half or even lower domestic brands, nature most able to meet the consumer demand of Chinese users. It can be believed that the next two years of domestic tablets will be unmatched by its price in the domestic market play the leading role.

The tablet computer has brought the development opportunity to the Chinese electronics industry, the domestic brand from "Made in China" to "China creates" crosses, needs the government to support vigorously. First, the establishment of China's tablet computer industry standards as soon as possible, the second is to encourage innovation, in the tax to give more concessions, third, government procurement should be a priority to buy domestic brands.

With the popularization of 3C Fusion and 3G, the application environment of mobile Internet is becoming more and more perfect. There is no doubt that the domestic tablet computer will usher in a thriving spring!