Tablet PC market smoke: Four big rivals target different

According to foreign media reports, BusinessInsider author Owen Thomas, a science and technology blogger, wrote in Monday that because of the scramble for computing equipment markets in the next few decades, four technology giants such as Apple, Google (Weibo), Microsoft and Amazon, will soon release the latest tablet. Historically, only Apple has been a PC maker, and the four companies that have entered the tablet market have been different. The following is a summary of the article content:

Tablet computer War Four opponents comments: the target is different

Don't be mistaken: the Scramble for future computing equipment markets has exploded. The battle is not for users ' pockets, set-top boxes, living rooms or desks. It has become very clear that tablets have become devices that define computing for decades to come, just like the pc of the 80 's.

Handheld touch screen equipment will become the future of our consumer content and shopping mainstream equipment. Therefore, who makes equipment, service content or sales of goods becomes extremely interesting. In other words, tablets have become a complete collection of technologies. That's why four of companies that are unlikely to be rivals--only one PC in history--have sharpening ready to release their latest products this fall.

Why do you choose now? No doubt, they are not ready to miss the coming holiday shopping season. But as the New York Times points out, Apple has set a time for its rivals, and Amazon and other companies will have to launch their own products before the new iphone and ipad are listed.

Here are the competitors in the tablet market and their strategy:

First: Amazon needs new tablet computers to protect its network media business

Amazon needs new tablet computers to protect its Internet media business

The Kindle tablet family begins with a simple e-book reader. But now it has been able to do everything: surf the web, store books, music and video, and play games. Playing games is undoubtedly the most noteworthy Amazon strategy. Just as Amazon has entered the book-distribution market, the company has also started developing its own game to ensure that Kindle Fire users can play enough games.

Second: Apple or push small screen ipad to fit all people

Apple or push small screen ipad

Steve Jobs, the late Apple co-founder and former chief executive, abandoned the idea of developing a small tablet computer. But the latest Apple-Samsung electronic patent trial revealed that Apple had carefully considered the issue of launching a 7-inch tablet computer. Now, spurred by competition from Amazon and Google, the industry is widely expected to launch a small-screen tablet computer this autumn.

For Apple, providing a more complete device product line unmatched by rivals is only a continuation of its long-term strategy. For children and teenagers, they already have the ipod touch; For the vast majority of users, they have the iphone; for seniors, they prefer the big screen of the ipad. The IPad Mini will fill the gap in Apple equipment, for example, for women who want to put the device in a wallet easily.

Third: Google needs people to use its Web services

Google's own-brand Tablet PC Nexus 7

In July this year, Google Nexus 7 with its own-brand tablet computer, killing Apple's 7-inch tablet market, which it has not yet dabbled in. Next, Google may launch a tablet with 3G access. But Google is not involved in the tablet market for hardware devices: the devices are mainly designed to showcase Google's social network Google +, App Store Google Play, music, books and video services.

Four: Microsoft is still thinking about its strategy, but it's all about developers

Microsoft is still thinking about its strategy

Microsoft is developing its own surface tablet, which will go public this October. Meanwhile, traditional PC makers are also developing Windows RT and Windows 8 Tablet PCs. Microsoft also wants to compete in the digital media market, supporting Xbox Music while eliminating its own Zune brand, and aligning Barnes & Noble to promote the Nook E-book reader application. But what is Microsoft's goal? It is clear that Microsoft must keep software developers in the Windows system.