Tai Lung network began to seek transformation, hope that business-to-business 2b2c to achieve future development

December 30 News, has been a multinational consumer e-commerce online retail business model of the Big Dragon Network (Chinese website www.18985.com, English website www.dinodirect.com) began to seek a transformation, will implement the global supply chain partner ideas, hope that business-to-business 2B2C model (ie 3B2C) to achieve future development.

At present, the transformation of the Tai Lung network is from two major aspects to get through the path, one is to find suppliers from China, the second is in the emerging market to find vendors. Tai Lung Network operates a total of three platforms, 18985.com, Dinodirect.com and osell.com. Among them, 18985 is the domestic investment platform, DinoDirect is facing the overseas consumer's comprehensive sales platform, Osell is facing the overseas merchant platform.

Tai Lung Network Vice President Deng explained that 18985 online in 2012, for domestic businesses to provide cross-border solutions, including construction stations, technical support, data processing, marketing, management, customer service, warehousing logistics, Cross-border trade settlement services, and complete the flow of information, capital flow and logistics integration. The merchant can become the supplier of the Big Dragon net through this platform, also can become the seller of the landing platform.

DinoDirect and Osell are two independently operated web sites, operated by different teams, for both C-and B-end users. Osell current major markets are Brazil, Russia, Southeast Asia, Japan and so on, and dinodirect future will not be the main direction.

DinoDirect Site page

Single from the DinoDirect, Tai Lung network changes are also very large, there are currently millions of SKU, thousands of categories, it seems to be playing a department store category of foreign trade electric business platform. In this way, the original supplier mode of supply obviously can not meet the mass of data, it is necessary to adjust the model, to increase the number of suppliers to upload their own imports of products, to solve the back-end supply.

DinoDirect now has two modes of operation: one is to open the access of the supplier to upload the product, all operations to the platform; the other is to open the entrance of the supplier, the supplier participates in the sale, after the order completes the shipment, but must follow the platform rule. Platform according to different degrees, different rules to participate in the domestic workers, the model around the "supplier, platform, sales" role change.

Osell Site page

For Osell, Deng said, this is a platform for foreign businessmen to provide wholesale cargo service solutions, product data API support, private buyers services, one-stop procurement, etc., as a service provider role. In addition, Osell offers a variety of payment options and a variety of global transport programmes. Foreign merchants through Osell to find sourcing, solve the supply chain and service issues, marketing, drainage, sales by the merchants themselves. Currently, Osell has about 2000 overseas businesses.

In the B2B2B2C model proposed by the Tai Lung Network, the domestic business in 18985 registration, is responsible for uploading goods, set large dragon net purchase price, product information editing, Tai Long network through Osell and DinoDirect to show the goods to foreign merchants or consumers, and complete the platform of the order interaction work.

Cross-border electricity business more or the pursuit of cost-effective goods, the real brand is still very few. In the category, Tai Lung network will be based on the needs of foreign businessmen, the main object is the current clothing and 3C products.

In addition, he pointed out that the Tai long network has a pricing power for overseas customers, and control warehousing logistics, clearance and other intermediate links, so as to improve efficiency, enhance stickiness, do intelligent supply chain. Its biggest job is not drainage but investment, facing the biggest challenge is the domestic investment and foreign businessmen, talent resources to obtain.

For the transformation of the Big Dragon Network, the industry commented that the ship turned around, every step, risks and benefits coexist. In this competitive environment, if the platform's own IT architecture, products and services, user experience, marketing, etc. still exist short Board, the mode of change is not a miracle doctor. Some people in the industry said that innovative thinking is always needed, and the new model may be worth trying in the fiery land of cross-border electricity dealers.