Taiwan game big guy: Mainland game market grasp than Taiwan strong hundredfold

Hu Jinlong just into the birthdays, is Taiwan's game industry big guy. "It was an accident that I entered the industry. He said that in 2000, his college students were ready to set up a game company, "They asked me to send money quickly, I asked others did not, they said that all sinks on the poor me." I remitted 5 million NT dollars, only to know that none of the others had been remitted, and I was the biggest shareholder.　　He served as chairman of the game company. At that time, Hu Jinlong was a reporter for Taiwan's Joint newspaper and a radio presenter. The game industry was burning money, and they burned 17 million dollars in 5 years. 2005 Hu Jinlong from the media circle naked Retreat, full heart into the game industry. Hu Jinlong's game began to make money around 2006.　　Now his other identity is the president of the Taiwan Games Industry Revitalization Association.　　Mainland games to Taiwan to achieve unprecedented success South: You enter the game industry at the core of what? Hu Jinlong: The core is people. The game is the interaction between people and we finally get the commercial benefit in the interaction of the people.　　More importantly, the management of the game team what kind of crazy creative person planning, there will be what kind of crazy works of birth.　　South: Can also feel the impact of mainland game products in Taiwan? Hu Jinlong: For the impact of multiculturalism, Taiwan never protects. Taiwanese films are badly hit because they are unprotected. Taiwan market is very small, small to the people in this market feel that if the door closed, which is not enough to eat and hungry, so simply open the door to accept the impact of the world. We thought that the mainland games would not succeed in Taiwan, they have very heavy cultural elements, for Taiwanese players, may be a sign of fashion.　　But I did not expect the mainland game to Taiwan has achieved unprecedented success.　　Nancy: Where is the reason? Hu Jinlong: When Faye Wong started her debut, she said, "Let's just say it." That kind of horizontal people initially feel a bit of dirt, finally become popular. Mainland games to Taiwan, audiences have such a process.　　This is a process of natural integration of culture.　　South: What is the difference between the two sides in the game management thinking? Hu Jinlong: Mainland game developers to the market and the degree of consumer Mastery, Taiwan developers are 10 times times, a hundredfold. Mainland game developers in the last few years actually do not take the game as an artwork, purely as a commercial work. When players are willing to pay for the game, how to design.　　But Taiwan's game developers are more interested in gaming as a lifetime, more innovation: consumers do not want to do this now, let us lead consumers to do so.　　Taiwan to the mainland market Soul Ying Meng South both: Your game in the mainland market situation? Hu Jinlong: The mainland market is our soul Ying Meng, absolutely want to come in the market.　　Our 2006-year development of a game, did not issue in the mainland, but in the Thunder site in two years was illegal download more than 2 million times, we did not earn a penny.　　Nancy: You said you want the mainland to treat Taiwanese game developers as "domestic". Hu Jinlong: The game industry, Taiwan to the mainland is completelyOpen, but the mainland has no special protection for Taiwan, there is no tax and other concessions.　　The mainland believes that this area needs to be protected.　　Learn Kung Fu Panda to find the Universal theme south of the world: What do you think of the future of Chinese gaming industry? Hu Jinlong: Online gaming market in the world is a desert, last year, the financial tsunami, reverse the city and the line is online game, the first quarter of this year grew 22%. Both in the game category, or in innovation, Taiwan and the mainland game manufacturers are in the world's leading position, as long as we put more energy into the international market, sooner or later, this market is ours.　　We need to find a universal theme to enter the world. "Kung Fu Panda" is very Chinese, but Americans think it is standard Hollywood. So we have to have the idea: to take out the international level of work, hit the international arena. The two sides can cooperate more.