Taiwan tourism website "to Treasure Island" officially online

Taiwan tourism website "To Treasure Island" has been formally launched in March, mainly for mainland visitors to Taiwan free line of users, through the line before, en route, the return of the three stages of different user needs to cut, trying to O2O tourism and cross-border concepts.

To Treasure Island by the Taiwan East Sen Group's Network technology development and operation, network strength technology CEO Rongshi has set up a logistics platform wallet network and local ticketing electric business CityTalk City, for the new line to the island, he said, holding to the island's domain name has been for several years, but before the time to do a free introduction site is not mature, Now is the time.

Policy positive

Mainland residents to Taiwan personal Tour since the June 28, 2011 pilot opened, to maintain a rapid growth situation. At present, the open free line of cities has reached 26.

2013, the total number of mainland to Taiwan more than 2.87 million people, of which the 2013 group of visitors compared to 2012 year-on-year decline of 6.52%, free line part of the year-on-year growth of 173.57%, the free line gradually become a new style of the swimming platform.

In 2013, the number of free mainland visitors to Taiwan increased by twice times from 2012, with Taiwan increasing the number of mainland tourists to Taiwan from a daily limit of 3000 to 4000.

After the promulgation of the new tourism law, travel agencies are prohibited from arranging shopping trips and out-of-pocket projects, which leads to the instant disappearance of the cost advantage of the tour group and further promoting the development of the free line.

After the East Sen group to participate in the network of NT $60 million to increase investment, access to network strength 80% equity. After the group, the network technology in addition to access to the group's video, news sites, television shopping, electricity merchants shopping sites and other resources, as well as hotels, travel agencies, including Taiwan's tourism-related resources.

Address the pain point where user information is scarce

Rongshi said that, despite the huge freedom to Taiwan, but the relevant information on the trip to Taiwan more fragmented, entry procedures, destination strategy, travel travels, activities and various questions and answers to become a lot of tourists the most headaches, after entering Taiwan, can not get local services and support.

The island is mainly for the mainland free line groups, to provide food, housing, line, travel, purchase, entertainment and other tourism six elements of information, early including destinations, travel notes, Raiders, questions and answers, community, activity center channels, the establishment of the information and social platform, through the website and mobile phone app, to meet the needs of Taiwan, the road before, after the passers-by.

Unlike other online travel sites, the island of Taiwan to emphasize the advantages of localization, whether it is the destination introduction, travel notes, photo raiders and so on have the local tourism talent to write and answer, this comparison of tourists write the strategy will be more comprehensive.

Rongshi hope that on the basis of the introduction of travel power, will be booking, transportation, accommodation, visas and other content covered. The future will also cover the user's path, that is, when the user in Taiwan after the purchase of special products, to the island will provide users with Cross-border logistics delivery services.

But these implementations still need time, one of the first to achieve is the network card, "We can do the user one to Taiwan Airport, there will be a person to send the card to their hands." "Rongshi said.