Taiwan's gaming industry's fastest-growing ad in the first half

July 28 Morning News, according to Taiwan media reports, market research company Nielsen yesterday reported the first half of 09 Taiwan advertising survey, the first half of the total advertising volume of NT $18.38 billion, a year-on-year decline of 15.7%.　　And in various industries, the game industry advertising is rising, up nearly twice times year-on-year, is the fastest growing advertising industry.　　According to the Nielsen report, computer information ads spend the first half of this year up to NT $1.34 billion, up 31.4%, become the third largest advertising industry, which is the game software/online game ads for the largest, up to 510 million NT dollars, compared with the same period last year, growth of nearly twice times, is the fastest growing advertising industry.　　The report further pointed out that, although construction enterprises continued to be the largest advertisers for 2.33 billion yuan, but still shrank 39% year-on-year, the reduction is also ranked first, financial and financial advertising has also been significantly reduced by 32.5% in the same period last year, the second highest reduction. Nielsen said the advertising market in Taiwan has slipped since last September to the first quarter of this year fell to the bottom, the total amount of advertising significantly reduced by 17%, in the two quarter of this year, as a result of the overall economic recovery consumer market gradually active, the total number of advertising began to climb, including newspaper ads The fastest warmer, quarterly increase of 40%. Informed)