Take 20%, 360 what's the next step in the search?

The first war, enhance the user experience, make the product that lets the user scream; second war, build 360 search channel sales system, perfect 360 search business model; Third war, exerting Force mobile Internet, perfect "360 handset bodyguard +360 handset assistant +360 Lightning Search" entrance system.

According to Cnzz's statistics, in July of this year, 360 of the search accounted for 17.59% of the market, on August 5, 360 of the search market share reached 18.42%, consecutive 4th more than 18%. The user coverage for 360 searches in June has reached 20%, according to Iris.

20% of the share is the basis of 360 search, but also to launch the "three major battles" strength.

Within a year, 360 market capitalisation has increased 4 times times.

Axes grasping experience

20% is the annual goal set by 360. August 7, 360 President Xiangdong, in an interview with the Economic report 21st century, said "the goals set for the year are completed ahead of schedule". Xiangdong, who sits in charge of the search, says it seems to be setting a higher goal this year.

360 launched a comprehensive search last August 16, when market share was about 8%. A year 360 won more than 10% of the market share. Xiangdong said the 360 target is to take 10% of the annual share: 2013 to 20%, 2014 to 30% and 2015 to 40%.

The 360-phase chief said that 360 of the search results were obtained without fully using 360 of the flow resources. At present 360 search only through 360 browser to promote, and did not use 360 Web site navigation, 360 Network Alliance traffic resources.

Rival Baidu is such a giant, but did not mobilize the full flow of resources, what is the reason? The owner's explanation is that the search experience has not yet reached the company's expectations, such as the comprehensiveness of the search. Xiangdong also said: "The core of the three campaigns is to enhance the user experience."

Enhance the user experience from three aspects of exerting force, one is safe, second is true, third is to go to medical ads.

In terms of security, xiangdong that 360 to start with security products, in this area has the technical strength, in the killing Trojan, Rogue software, phishing has advantages. Rival Baidu also complements this ability, at present Baidu and QQ computer Butler cooperation. There are rumors that Baidu will also launch its own products Baidu Security defender, a security market for the card, the second to create a secure search experience.

In order to enhance the Netizen to 360 safe search confidence, 360 launches "You dare to search I dare to compensate" the service, the Netizen through 360 searches buys the product, the experience Internet application and the service if suffers any economic loss, 360 company is responsible for the full payment. Xiangdong revealed that 360 of the largest amount of compensation payments amounted to 260,000 yuan.

In terms of authenticity, 360 has two approaches, first, the business model does not have to bid rankings, copy Google "left three right eight" mode, that is, the search box only exhibits three ads, and with different background signs; the right hot word area, only show 8 ads, so as not to show too much.

Xiangdong said: "In the PC Internet age, netizens have search worship, most typical netizens think the information in the first search results is credible, but in the mechanism of bidding ranking, the first search results are often advertising information, users are often fooled by advertising, and even caused losses." ”

360 insist not to do medical advertising, and docking Bureau database, to ensure drug search security. February 27 this year, 360, immediately announced together with the Bureau of Drug Administration, immediately network docking Bureau of Drug Administration database, 360 through the immediate network to the FDA database.

Give up medical advertising, 360 of huge losses: first, medical ads occupy 30% of the search ads, nearly tens of billions of yuan; second, after the ads to medical, keyword competition weakened, low prices. Xiangdong said that the current 360 search keyword price is more than a few yuan, while the competitor is as high as hundreds of yuan.

The relevant responsible person said, to 360 search experience reached the company requirements, the company will use all resources to promote 360 search products, multi-channel diversion will significantly increase the 360 market share.

The three major battles of the future

At the same time as the search flow rose, Qihoo began to build its own business model.

July 19, Qihoo 360 company in Yunnan Secret will channel agents, this is Qihoo 360 first channel agents Congress. At present, the country has developed nearly 30 agents, and Qihoo 360 final plan is to develop 30 to 40 channel agents nationwide.

Xiangdong revealed that, in addition to some remote provinces, 360 of the national provinces have a total of two.

And Sogou, Baidu multi-level agent is different, Xiangdong said 360 only set the total generation, responsible for all sales in the region. Multi-level agent is able to cover more advertisers, the early development can quickly pull income; The disadvantage is that when new customers become old customers, the old customers total regional generation, two, three agents will face in the search ecological circle "unemployment" embarrassment.

There are two purposes for only one level agent, first, let the agent focus on the service advertisers, rather than the agent system management; the second is to cultivate the loyalty of the agent system, 360 to regional zoned site, as long as the agent with a fixed 360, the interests of this site are all yours, harder.

said the person responsible for the above, 360 search is not to profit as an important purpose, in the training required agent to do "three years do not make money" preparation. Three years does not make money is 360 agent system "Snow Mountain grassland", can endure this three years of troops, first can fight, second allegiance to 360 ecological circle.

In Mobile search, July 18 this year, brewing a long time 360 of lightning search finally quietly online. This is different from the "software Store" diversion products: Users through the mobile browser input Lightning search site "leidian.com" into the Lightning Search homepage, through the home page search box can search a variety of mobile apps.

Why launch a browser-based lightning search? Xiangdong's explanation is "a variety of patterns that understand user needs to create the optimal entry mode on the mobile internet."

Xiangdong said that in the PC Internet age, the portal is through the browser + search box, search box to solve all the problems of users, such as booking tickets, watching movies, online shopping; in the mobile internet era, the current popular "software store +app" mode, which is Baidu 1.9 billion U.S. dollars to buy 91 wireless reasons.

Lightning Search is 360 in the entrance of a new exploration, is "search + Software Store +app" mode. As for the results, Xiangdong said, "Look at the user feedback first, some things to redo."

Baidu July 16 acquisition of 91 Wireless, 360 was launched on July 18 Lightning Search, which is seen as two major search companies in the mobile internet field of a hand-to-hand combat.

Xiangdong said that in the mobile Internet field, 360 or multiple layout, the current system can be summed up as "360 security Guardian +360 mobile phone assistant +360 Lightning Search", Xiangdong said this is not the end result.

What is the end result? 360 is still thinking, think about this problem, when 360 get mobile internet tickets.