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This weekend was fortunate to come with the eldest brother to Shijiazhuang, to participate in Hebei's first Internet Development Summit Forum, the organizer is the provincial Internet Association, they said that in Shijiazhuang and even Hebei province, a bit of technology, a little ability to go to Beijing, to stay in the local mobile internet very few, many are the weekend to buy high-speed tickets home, Monday to Beijing to work. The close contact with non-North wide counterparts, or have a lot of meaning of dry goods can be taken out to share:
1 industry peers are from the PC era, do webmaster that part of the conversion over
This part of the practitioners, very grassroots very grassroots, if he did not say that the Internet, you think he is sweeping the street. Look at the speech, like a great cock silk, but secretly is a true tyrants. Sitting in the car of one of the local peers, we talked to him about big data, social dividends, talking about O2O, and then when, suddenly, the subject changed, he asked, "Have you ever opened a Cadillac XXX?" Last time I started feeling xxx. "Ni Ma, leng A word to the small friends from the Royal Park is blocked to answer words.
They come to participate in various conferences, the purpose of the forum is also very simple and pure, is to publicize their products and services to, the people will send a business card, wondering whether to docking some resources back.
2 What to do with the money recently, do not play the concept of virtual
Don't look at the money is more tacky, there are a lot of stuffy sound to make money. You want to Ah, from the PC era to the current, the people have been promoted to North Canton to do Gaofu, a little bit almost also dug a few barrels of gold, has been stuck in the old home to do the webmaster How to play the Nuggets again.
Stationmaster has gone, the big platform rises, the movement wave hits, this group of entrepreneurs average academic qualifications also generally low, therefore how to continue to make the money quickly, becomes their first task, each kind of lbs,sns,o2o, all has nothing to do with them.
3 to B products and services occupy more than 95% of entrepreneurial projects;
2 C of products and services, can see see are basically divided by the Giants, can not see but think of is also north of the technology has funds to the entrepreneurial team to package, so leave them is not much, is the service of local B-side products and services, such as for local businesses to do the app, to local merchants do micro-letter, micro-bo marketing; To local enterprises to do micro-blogging, micro-trust operation.
This conference is one of the entrepreneurial team from Nanjing, this year began to give the brand to do micro-letter operation, 20来 People's small team has signed more than 3 million of the list;
To the local government agencies to do Mobile information construction, as the contractor is a medical industry software, to provide digital information to the hospital software, they told me that the Dean on Business, on the mobile phone can be viewed in the hospital today's key data, nurses holding an ipad to rounds, not only the hospital, There are some government institutions hing this, specifically what help do not know, but at least can install appearances.
4 The internet is a typical Yang Sheng yin decline, need a pimp
When you mention Jijun, I want to do the Internet or as a webmaster, should be very familiar with, did several more famous sites, but also had a prison meal, and later created the so-called "chest media", is the beauty model in the chest advertising sponsor ads to participate in various activities.
In his words, "I'm a Pimp." The Hebei Internet Conference, his Hebei Shijiazhuang beauty Resources Group sent 7 beautiful models to engage in the atmosphere. He said that the internet industry is a typical Yangsheng yin decline of the industry, the need for beautiful women will be very high, so starting from April this year, the Internet industry and beauty resources docking work.
Look at his micro-letter list, each labeled where the beauty Regiment, who is a few cups cup several cups, who is the model or peripheral. Aside from the possible moral and legal pitfalls, we say where there is demand, where there is supply and where there is a "pimp". This is no surprise to the chest media, since there have been a group of entrepreneurs who have put their thighs and cheeks on sale.
5 take root local to B service is also a good thing
Three or four line province City mobile networking How to do, I think 2C service or product is difficult to do again:
First, because the 2C products or services have been northward north wide and so on one or two lines of entrepreneurial team to do rotten;
Second, 2C of product services to slow money, technical capital cost, for entrepreneurs without too much technical and financial strength, this will kill people;
Third, the three or four-line netizens are immature and have poor cognitive level.
Therefore, the best way out is to serve local businesses and SMEs. First, the Internet is actually a tool, its ultimate meaning is to help the traditional industry to improve production efficiency, make the service more humane; second, the demand for localized businesses and SMEs is not universal, the market situation in each place will certainly be different, so the localization of the characteristics of the service to do deep, unfamiliar with local Entrepreneurial team is uncertain; third, the localization team to do marketing, especially 2B business than the field team, more than 2C to promote simpler, lower cost.
6 attached to a large platform, but 99% do not understand the real social
Many entrepreneurs either used to do micro-blogging large, or also use the large to do marketing. But you see, there's basically no way out now, my eldest brother Xu Zhibin also repeated in many speeches too large useless, is because the large can not stabilize, continue to provide quality content, large content will eventually degenerate into homogenization, you copy me, I copied you, not the soul of chicken soup is inspirational quotes, Finally make readers and users are aesthetic fatigue, the results are gone.
On the other hand, when you're writing micro-blogging, you'll find that most of them are dry machine languages, their thinking is not how to more grounded to communicate with users, to interact with users, to solve the problem of micro-blog users, but is desperately thinking I can from micro-bo, micro-letter to wipe away how many users, So there is a constant complaint about why there is no audience, no fans, even the problem of the platform: Weibo is dead, micro-faith is too ruthless.
We went to see several popular apps that broke out in a short time this year, crazy guess, magic diffuse camera, Baidu Magic Map, their red is definitely not because of their official micro or public number to do a lot of good, but is that they really guessed the social human nature, from the user's registration login to the through to share friends, Have set up a very complete, very smooth sharing system. Did not say which application is hot because of its microblogging on the good, official account to do a lot of awesome, it must be the product and social network matching and fusion do a good job, not fire are strange.
Finally, originally this article is about the topic of the three or four-line city, in the dinner, Shijiazhuang friends to listen to a little bit lower grade, how Shijiazhuang is also the capital of Hebei province, so in this also in order to thank Shijiazhuang peer friends This two days of hospitality, to mention a grade why not!
"The author is Tencent Weibo open platform member Sam, Yan Fang, one of the core authors, micro-signal is 309518196, welcome to Pat Bricks"