Take advantage of online and offline entities

Now the internet business, pure online services may also be successful, such as Facebook, Google, Twitter, etc., but this is 5 years of great innovation, based on the information and human basic network services, such opportunities for most entrepreneurs, the opportunity to meet and not ask. If you also want to do Internet entrepreneurship, may wish to consider how to make full use of the advantages of the Internet and the advantages of offline channels, so that the advantages of both sides combined to explode new energy.

The advantage of the internet lies in the information integration of the foreground, which is the possibility of large-scale interaction between users and the website, this interaction can be instantaneous, can also be delayed, can be in the same space, can also be far away from foreign country. This determines that the Internet can provide a good marketing front for the offline business. The line of trading, through the Internet model presented, the final burst of huge energy.

Groupon, a group-buying site, is a good example of how to organize a certain number of people to achieve this discount by posting discounted information from online merchants. This gives the offline merchants and consumers the opportunity to win. And if not through the network, such an activity to organize, need to spend many times the effort.

With the wings of imagination, it will be found that it is not just Groupon that the group buying site is the only chance. For example, a food delivery site in the United States GrubHub to make the most of it: this is one of the best entrepreneurial models to take advantage of the advantages of the Internet with the traditional offline businesses, rather than what vertical business, so very tiring, money to do marketing, and finally those who do the internet media to make a lot of money, There is not much that can really stand out.

GrubHub users according to their geographical location, through the Internet or mobile phone to find the surrounding restaurant, check the food provided by the hotel, and then order on the website, submit orders. Since then, the hotel received orders from various hotels to send takeout. The website charge mode is to the restaurant charge, according to the effect charge, produces the order only then to the restaurant charges.

At present its partners in the U.S. market up to 13,000, its total financing amounted to 14.1 million U.S. dollars, the scale from 2 to 50 people, the 2010 sales volume of services to 70 million U.S. dollars, next year estimated to be 150 million U.S. dollars.

In order to get restaurant customers, to the restaurant house-to-house call, door-to-door visit. Slowly accumulate the user. In addition, how does the user attract? Due to the lack of promotional costs, the main Word-of-mouth marketing, word of mouth. This fully integrated pattern of online and offline advantages has the advantage of creating profits from the beginning, since GrubHub offers valuable services, and at the outset someone is willing to pay. Unlike Facebook, which is the traditional mode of doing the Internet: first accumulate users, when users reach a certain scale, then create profits.

This is why GrubHub just started two people can start a business, its first three years rely entirely on the entrepreneurs themselves to fight, do not need external investment, you can survive. When the investment is introduced, its business growth has been very rapid, the model is also very mature, the introduction of investment, the goal is to accelerate growth. For the entrepreneur, in the financing also has a bigger discourse power.

PS: The first thing to start is to stare at the user's core needs, rather than focus on financing or listing. )

Such corporate finance is also the easiest, and for investors, the risk of investment is relatively small. Therefore, for the current Internet entrepreneurs, not necessarily a big start to Hu, slowly, starting from small, do can play the Internet advantage, the online and offline combination of models, do not rely on investors can also get up.

Along this line of thinking, but also for entrepreneurs to provide some ideas. Not necessarily, because there is no practical support, there will be many unexpected problems, for reference only.

Simple example: There are so many offline supermarkets, if you can sell things to small and medium-sized supermarkets, all put on the internet to sell, do an integrated offline supermarket integrated online supermarket, consumers can go to your site browsing, according to the user's own convenience, such as the nearest distance, the cheapest price, and so on the order, after the list, You give the order to the supermarket or store under the line.

For the store, its advantage is that free to put their own goods online to buy, added a sales channel, while not producing any orders, do not pay any fees, once the production of orders, the part of the profits to the site side, is also reasonable, anyway, the usual may not be a store in the business. One more sales order is advantageous without any risk.

For consumers, especially when the house girl or encounter bad weather, such as the winter wind, users do not want to go downstairs to buy things, can be quickly purchased through the network to the site near the required items, and do not need to go downstairs, more crucially, the consumer orders, fast enough, not like to Taobao, Jingdong These big network shopping mall, need a long time express, the fastest also have a few hours, but also have to attach a courier fee, if it is to buy a small article, light Express fee occupies most of the.

In addition, because these supermarkets or stores (shoes, clothing, etc.) are nearby shops, in the event of any quality or other problems, you can always find the door. Save a lot of communication trouble.

In short, supermarkets or stores is just an analogy, there are other ways, each entrepreneur can be based on their own expertise to imagine that this model may also have problems: such as the amount of per capita orders, consumer habits, the cost of promotion and so on. All entrepreneurial ideas are good at first, but only after practice can we find all kinds of problems.

This pattern is only logically analyzed, in the real business, the need for more implementation of the refinement, here only provides a rough ore ideas, temporarily does not have the feasibility, more details and feasibility of demonstration and practice, here more is to inspire the idea of entrepreneurs, to the heart of the founders to perfect it, Until a mature business model is formed.