Take content as king and build new local portals

Source: Internet
Author: User
Keywords Local portal local portal website

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Preface: Hello, Welcome to KINGCMS Local Portal Webmaster interview column. This issue we interviewed is Xuzhou Life network webmaster. This interview, Xuzhou Life site Long stressed that a local portal has a rich content is the king, as well as share his own ideas and experience, hoping to give other webmaster some suggestions.

Moderator: Please introduce your story with the website first.

Xuzhou Life Network: Do Xuzhou Life Network is in the second half of 09. I graduated 08 years later into a local portal in Wuxi work, but also learned a little experience, and then think to be able to do a site of their own, then do the site on the one hand is their interest, on the other hand, to see Xuzhou Local area Xuzhou Life information site is not a lot of. Just started to do the site is always a person, everything is a person to do, and then I pulled a few good friends, do together, but due to regional restrictions, do is Xuzhou local site, but they are not in Xuzhou, so the site has been there to insist. Xuzhou Life Network for the moment did not set a good position, the wrong direction. Do Xuzhou Life Network, just start my positioning is still right, at that time, the choice is Moder classified comments information to do the station, and then feel the light reviews for Xuzhou residents can not provide life information, so the forum and the form of the portal. Because the website does not have the true significance promotion, I mean the external advertising, so the website development is very slow, later, online talk about a Xuzhou local friends, the other side also want to do a Xuzhou-related portal site, was just beginning to think based on the Xuzhou Life network to adjust, but behind the adjustment of ideas, We have made a new network life in Xuzhou-Pengcheng road. Instead of positioning it on a website, you might as well separate two sites to operate, there are two specific reasons: first, two people's opinions are different; second, the location of the two site is not the same, Xuzhou life Network, just do the local life information, and Pengcheng Road want to break through the current Xuzhou local area portal site shackles. Here simply to say Pengcheng Road, Pengcheng Road website is committed to serving Xuzhou netizens, sharing consumption, life information, network relationship of a comprehensive urban community. The next step for the Xuzhou Life Network is to do a real life in Xuzhou website, provide local life information network, is also looking for a suitable program for revision.

Moderator: So what is the promotion now?

Xuzhou Life Network: At present we are fully committed to doing content work, did not do promotion. If promoted, others come to your website. Your site has no content, that people will come the second time, when the time is ripe, we will start to promote, so that the site a little attractive.

Moderator: The website has "community application", "my Home" these similar to QQ space application of the plate, what was the original design of these sections to consider what?

Xuzhou Life Network: At that time in doing the life net, want to use some of the community's applications (online games) and my home, can give users more appropriate feeling, not purely on the Internet to find information on this station, on this station there is a "home" feeling, not boring and adhesion.

Moderator: I see a lot of brands on the site, then these businesses are you to the home to collect it?

Xuzhou Life Network: Well, there is no profit. Brand Business is an idea at that time, the implementation of free, at that time not enough staff, did not go to the door included, are online, users to submit their own. Just start to do the site can not be anything for the purpose of making money, now mainly do is to retain users, and information, such as the future popularity came up, you can charge some advertising fees, merchants will be displayed on the home page, or for information users can be independent of the information on the top, the top cost may be a token charge of a certain fee.

Moderator: How do you plan next?

Xuzhou Life Network: First from the user needs to consider, for a life class site, the user on this site want what, we will be based on this selection process, information collection, more and better for the user to consider. Not every netizen will often come to your site to stroll, so we must first to do for users to consider, so that users in the local want to find some life information can first think of Xuzhou Life Network is our pursuit. and gathering information, for SEO, the information gathered over two times a little processing, this can enhance the site's inclusion and PR value. Xuzhou now has several major portal sites, but also the government or public institutions background of the site, competition is more intense, for the site has just begun, can attract them to come to our site a little difficult, because they are the cause of the government department's website. But our site also has its own characteristics, at present we are also learning other places more successful experience of the site, improve their deficiencies, do they do not have. And if you focus on a few of their sites, you'll find that most of them are government or public institutions of a media window, and do not pay too much attention to urban life information, so we will be a collection of consumer sharing, life information, network relations, shopping guidance and other practical services as one of the urban community. This is also our advantage.

Next, we will also be through offline, offline activities of the promotion, and the city's major activities in the timely follow-up report. For local news we have to do fast, in fact, Xuzhou's network environment is very good, just do not have a complete portal. Online integral exchange, gift auction, online selection and other activities to stimulate the user's enthusiasm for posting. Offline, combined with some of the activities of businesses, to promote together, I believe that businesses will be willing to engage in activities. At present, we are planning to do activities during the New Year's Day "share the benefits, win the New Year red envelopes" such activities, detailed in the planning, is probably by the netizen to share the preferential information, and then by the Netizen to select the good information, win the New Year red envelopes, a little try, a little progress. "

Moderator: Time passed quickly, our interview is nearing the end of the end, please give the new webmaster some suggestions.

Xuzhou Life Network: Mature site to have a mature content to do the groundwork, do a good job of content, and then go to the website operation, learn some excellent websites. Hold on, success may be in your final results!

Moderator: Content for the king, thank you for your advice and sharing. If you have time can go to Baidu search Xuzhou Life Network, to learn how he is to create rich content of the site (if you also want to share the operation of the local portal process story, welcome to add special qq:2500043843 interview.) No threshold, do grassroots webmaster practical interview.

article content by KINGCMS official website http://www.kingcms.com/original feeds, respect original.

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