Take into account the search experience original effect to play

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The original purpose is to enhance the user experience, so we have to improve the quality of the article, so that visitors feel the material can be found. However, believe that most webmaster hard original purpose, should not only for users, but based on or take into account search engine optimization. Naturally, a quality article, users like the same time will be search engine favor. However, the machine language has its own characteristics, that is to say, the search engine has its established quality criteria for the article, and this standard users can not even capture and perceive. For example, the article similarity, the search engine has its own strong database and comparison analysis program; For example, some sensitive hot topics, may be very popular with users, but take into account the policy and business interests, search engines will not necessarily be indexed. I think, if the original purpose of the content of the optimization, then the search engine experience can not be ignored, only take into account the search engine experience, the original effect can be incisively and vividly play.

First, clear theme, open the original theme around the topic

Search engines must have established quality of the article to determine the way, and relevance is one of them. The way to build content with less effort is to make the original theme around the website. For example, a site is the theme of the site construction, if the station more than 80% of the article, are all around this theme, for the promotion of the weight of the site absolutely have a considerable help. Conversely, if the content of the article does not have a system, but chronological like patchwork, nature is unable to aggregate the weight of the site. In fact, the essence of regression optimization, content and subject-related is also a way of optimization in the station. Search engine emphasized the keyword layout, not only is the page keyword layout, but also includes the whole station different page keyword layout and density.

In order to increase the chain, optimize the whole site keyword layout, are mostly in different pages using anchor text link, the internal page weight passed to the relevant page. The author believes that a website should not be more than three main keywords, we can be considered as three themes, then original writing also need to focus on these topics. We use the keyword "website construction" as an example, can be extended for professional website construction, website construction company, marketing-type website construction, etc., so can write content is too much. Clear topic article writing slightly unfolded, a website three or four core keywords, dozens of or even hundreds of long tail words of good performance, you can do it.

Second, unconventional, lower content similar similarity

Even if it is not plagiarism, or malicious imitation, as the site design, the same views and even the same style of writing are there. First of all, because we are too concerned about professional articles, such as A5 Webmaster Network, more than 100 original Internet information published every day, it seems that all the views can be written, especially the sharing of articles, almost all from different angles repeatedly read. Often by these information, views similar style of convergence is also understandable, but search engines like unconventional. I have done a similar attempt, an article even if the content is very different, but the title is similar, search engine is not included (of course, this and the author of the site is relatively low weight also has a relationship).

So what is the original writing, or the original writing based on search engine optimization? First of all, is also the most important of course is the title of the article, not a lot of false original articles, just modify the title of the article as can be included in the search engine? The second is the structure of the article, especially the opening and closing parts, The grammatical structure and layout must be very different; the third is the style of writing, which means that the style of the language is not the same, but there are similarities. For example, some people like concise and clear writing style, some people are random nature, like A5 editor Meng Jiang's article, it gives people the feeling of the heart, the text if the cloud pen like water. There is no good or bad style of writing, just form their own unique style, more easily get the favor of search engines.

Three, the statement fluent, conforms to the basic grammar rule

Read too much plagiarism, also saw too many false original, regardless of whether this is moral, but with the search engine constantly improve technology, at least pseudo original article effect is greatly discounted. A closer look can be known, the lowest level of false original is to replace the title, the most high-level is the reference point. But most of the false original, is to take the replacement, the way to implant keywords. Such false original nature will bring the statement is not fluent, although implanted with the key words to increase anchor, the effect is also greatly discounted. Pseudo-Original is a majority of webmaster habitual cheating, piling keyword is also a meaningless keyword piling will only bring search engines and users disgust.

If the above practice violates the search engine optimization taboo, is to think of malicious, then the following behavior is unintentional. One is the wrong word antonyms caused by the statement, and now pinyin input method is quite popular, although improve the input efficiency, but the typos are also increased. such as Sina and groom Pinyin, it is easy to "Sina Weibo" pinyin into the "groom Weibo." The second is the identification of new words and network words, such as God Horse, clouds, to force, wood and other network of new words, and even a lot of popular online language. According to the established logical thinking and grammar rules, there is no way to understand. Some newer words, even if they were born on the web, are not necessarily immediately recognizable by search engines. Therefore, when the original writing, as far as possible use some normative written language, language norms, in line with the established grammatical rules of the network language and so on.

Iv. the neutral point of view and avoid sensitive issues

Any freedom is relative, the Internet is the same, and there are regulatory policies. Even if not so, from the commercial interest point of view, search engine content will not be arbitrary. If the content of original, not only to meet the needs of users to browse, but also take into account search site search engine optimization, please try not to involve sensitive topics. Sensitive topics are not only prohibited by law illegal speech, but also include hot issues of controversy, like the current hot list of domain names and web site record issues, you can mention but do not pay too much attention. The truth is self-evident, original is original, optimization is optimized, simple low-key some, we need is mature and rational, no need to do angry green.

The original writing in the article to avoid sensitive and controversial topics at the same time, as far as possible to make the point of view, not left or right. This is not a loss of personality, the real personality is contained in the heart, rather than must be extreme expression. If we put a moment in the long river of time, there is no absolute right and wrong in any point of view, just different angles of position. It is not necessary to express the opinion, but the Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) suggests, as far as possible, objective analysis, interpretation from different angles, and then express their views. "Horizontal as ridge side into the peak, far and wide different", the Mu Lushan so, original writing is so, many things are actually so.