Take it to Brazil! Oppo play "World Cup marketing"

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Once a year of college entrance examination just pull down the curtain, the four-year World Cup again set off a craze. The World Cup is not only a feast for the football fans, but also attracts many brand manufacturers to join the carnival. and football Sports no oppo in this World Cup with all the effort, joint NetEase news to "World Cup marketing" kicked to Brazil, strong together, a hit.

Take find 7 to start a wonderful trip to Brazil

When the World Cup comes, stay up and watch the ball hurt. NET friend "resign to watch World Cup". But at the end of May, Oppo has already launched a joint netease "find Brazil, to the United States a beat" photography talent recruitment activities, to give users a real "say go" travel, by star Leader Jian, Deng Jiajia to the World Cup scene watching the ball, feeling the passion of football and samba.

Activities on the line will attract a large number of netizens enthusiastic participation in the short term will be collected near the hundred photography enthusiasts active participation, the million netizens participate in the point of praise, continued to focus on the activities of popularity.

Popular recruitment activities in June 13 pull down the curtain, Musambo men, Zhang Chuli, such as five excellent photographers respond to the call of Oppo, under the leadership of Star leader, and find 71 go to Brazil!

To the United States to feel the World Cup enthusiasm

For this "Find 7 trip to Brazil, the organizers set up 7 issues, respectively," Do not big belly! "," Brazil no beauty! "," Don't speak too much about the ball! "," Speed and passion! "," My backpack, your city! "," Please stand up in class! " and "More than a parrot!" These issues will be through video, pictures and text to the form of a combination to show users.

Around #find Brazil to the United States a beat #, combined with the excellent photographer in the network of the popularity effect, oppo in this World Cup event played #find Brazil to the United States a shot # topic, so that more users to participate in the topic, feeling from first-hand World Cup consultation, samba national enthusiasm for the recent distance.

It's a hot one.

After the early focus of the basic completion of the OPPO marketing team is determined to the "World Cup fire" drainage to the sales channels. From June 15 to September 22, where the regular channel to buy OPPO 4G mobile phone can participate in the lottery, in addition to send a Find 7 each day, there are 20 o-band smart bracelet, but also the World Cup soccer superstar Neymar/Cassilia signature jersey. Rich prizes combined with hot topics, so that more users to oppo products interest, so that this is a seemingly oppo carnival into a national grand Carnival.

It is reported that in addition to the official micro-activities, OPPO CEO Chen Mingyong and Vice President Wu is enthusiastic fans, but also in important competitions with netizens frequently guess results, senior executives play interactive card, make OPPO World Cup marketing more grounding gas, more interactive.