Take off and take off the Chinese game marketing when to say goodbye to "chest device" era

According to data shows that the first quarter of 2011 China's online game market size of 8.498 billion yuan, to achieve the 6.1% chain growth. Online gaming market after 2010 years of decline consolidation, it seems to have found a game research and development innovation, operating mode innovation, market deep and subdivide three growth points, prompting the industry in the first quarter ushered in a rapid growth period.

Since the 1992 online games into China, after nearly 20 years of development, the Chinese online games market scale is increasing, the number of gamers is a geometric explosion. In the face of the crazy growth of the players continue in the game of money consumption investment, the major game manufacturers are scrambling to launch all kinds of game products to the market, product marketing means is endless, a variety of ways.

Ten years ago, "Legend", "miracle" and other games in the country has rage, then is the Chinese online games market is scarce, the player Word-of-mouth communication is the core of game marketing promotion. When professional game website, Internet Café Desktop media has emerged, game manufacturers have a new spread and media. And NetEase Journey to the World, giant "Journey", "Happy ol" and other breakthroughs in radio and television bans, advertising on the TV media, but also the spread of the game to expand to a new height.

With the market more and more games, competition is increasingly fierce, with the traditional approach seems to have been difficult to emerge from the vast game of the army. The use of beauty endorsement game seems to become an important gimmick and industry trends, and endorsement of the beauty, must have a human blood spray three-dimensional, but also to have the spirit of "dedication": only wear less, dew more, the game can be more fire.

In many games website can see similar promotion information: E Cup beauty endorsement xx game, men are longing for the goddess endorsement xx games, and some of the game propaganda responsibility more straightforward-"heavy cavalry 3 spokesperson exploded female star Cedar Apricot Glass", "God Demon Mainland 10 Beauty endorsement Regiment", in these temptation title party behind, Models are posing in a seductive fashion, enticing players to click on a link to participate in the game.

In the beauty of the body as a gimmick to spread the way, the game inside the characters are also a layer of their own coat off. With the recently hyped game "Jian Ling" for example, after Tencent took the agent, the author of the future game content will be in what form to the player is full of doubt. From the current game posters are not difficult to find, the game is mainly female-oriented, and constantly exposing the chest, underwear as the basis for action. At the same time, the poster of the game also highlights the great "chest device" of several female characters. In the age of the group of gamers, these games promote the healthy development of the game market.

Although the Ministry of Culture in 2010 issued the "on the promotion of Network game Marketing Management, suppression of Vulgar Marketing Act," the request of the cultural administration departments at all levels to strengthen the management of online games, strict demand for some network game operators to borrow the current because of indecent photos or video network spread by netizens are very concerned about the By inviting them to endorse or participate in the campaign of online games, expand the game exposure and influence of the behavior of norms, but at present, the results are very little, online game manufacturers in the face of profiteering, basically no industry self-discipline can be said, but no strong policy supervision and strict law enforcement investigation, online games marketing to the temptation to abandon beauty, Low thinking.